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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in sales target delivery, team supervision, and effective customer relationship management. Proficient in sales reporting, merchandising compliance, and coordinating promotional activities within the retail and FMCG sectors.
Highest-signal resume keywords
Sales Target DeliveryTeam SupervisionCustomer Relationship ManagementSales ReportingMerchandising Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target AchievementOutlet CoverageMerchandisingCustomer ServiceCollections Follow-UpField Team CoordinationPromotional ExecutionProduct KnowledgeAttendance MonitoringProductivity Tracking
Soft Skills
CoachingProblem SolvingCommunicationTeam LeadershipCustomer Service Orientation
Tools & Technologies
ExcelSales Reporting SystemsOrder-Management Systems
Industry Keywords
RetailFMCGField CoverageMerchandising CompliancePromotional Activities
About the role
Key responsibilities & impact- Deliver approved sales targets and translate the Section Head's plan into daily and weekly team priorities
- Monitor sales by outlet and product, identify gaps and implement agreed corrective actions
- Supervise field coverage and retail execution, including routes, visit plans, productive calls, product availability, shelf displays and merchandising compliance
- Coordinate product availability, orders, deliveries, out-of-stocks, near-expiry stock, returns, collections and overdue invoices
- Maintain outlet relationships, conduct joint customer visits, resolve routine service issues and follow up complaints
- Execute approved promotions, coordinate promotional stock and materials, check implementation and report results
- Coach and supervise the assigned team through daily briefings and regular field coaching
- Monitor attendance, productivity, product knowledge and safe working practices
- Report sales, stock, collection and competitor updates; highlight risks, propose actions and track closure
- Escalate pricing, credit, service and other exceptions to the Retail Section Head within delegated authority
Requirements
What you’ll need- Bachelor's degree in Business, Sales, Marketing or a related field, or equivalent relevant experience
- Typically 3-5 years in retail / FMCG sales, including experience coordinating or supervising a field team
- Practical experience in outlet coverage, merchandising, customer service and collections follow-up
- Working proficiency in English; Arabic is an advantage for local customer interaction
- Proficiency in Excel and sales reporting / order-management systems
- Ability to travel across the assigned territory and manage competing field priorities