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Nestle

Senior Associate, Brand Marketing

Nestle

. Translate consumer, customer, and cultural understanding into brand strategies and consumer experiences that drive growth .

Posted 9/21/2026full-timeSolon • Ohio • United StatesSenior💰 $140,000 - $155,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management, strategic planning, and campaign execution, with a strong focus on consumer insights and performance metrics. Proficient in managing cross-functional teams and agency partnerships to drive brand growth and optimize marketing communications.

Highest-signal resume keywords
Brand ManagementStrategic PlanningCampaign ExecutionConsumer InsightsData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand Building ManagementCampaign Performance MetricsECommerce StrategiesSEO OptimizationFinancial AcumenMarket ResearchConsumer Journey MappingCreative Activation PlansPromotional Material DevelopmentProject Management
Soft Skills
Negotiation SkillsRelationship BuildingProblem-SolvingDecision-MakingCommunication Skills
Tools & Technologies
Microsoft Office ApplicationsIRINielsen
Certifications & Qualifications
University Degree (BA/BS) in MarketingMBA Preferred
Industry Keywords
Marketing CommunicationsConsumer TouchpointsCross-Functional AlignmentBrand Growth PlansShopper Marketing

About the role

Key responsibilities & impact
  • Translate consumer, customer, and cultural understanding into brand strategies and consumer experiences that drive growth
  • Support consumer, category, competitive, and audience understanding for brand strategy and communications planning
  • Execute campaign pre-testing, in-market testing, optimization, and learning plans
  • Contribute to consumer portraits and journey mapping
  • Track and synthesize creative and campaign performance metrics
  • Execute campaign builds, briefs, creative activation plans, and promotions across consumer touchpoints
  • Lead marketing communications across PR, influencer, social, CRM, community management, and owned digital experiences
  • Partner with agencies on creative development, production, workflows, timelines, deliverables, and coordination
  • Create, produce, deploy, and maintain brand platform and website content
  • Partner with Product Experience on new-item communications plans
  • Develop and distribute brand growth plans, campaign details, and communications materials
  • Coordinate activation plans, agency scopes of work, approvals, and cross-functional alignment
  • Support commercial portfolio and retailer-facing plans
  • Execute eCommerce and digital shelf strategies, including PDP updates, SEO optimization, brand store enhancements, and digital asset maintenance
  • Lead shopper marketing initiatives and promotional materials
  • Coordinate activation and communications with Customer Development, Shopper Marketing, and cross-functional teams
  • Support monthly business planning with communications effectiveness, media investment, ROI, and investment changes
  • Support portfolio innovation and renovation budget inputs
  • Manage PFME budget tracking, reporting, spend monitoring, variance identification, and investment management

Requirements

What you’ll need
  • University Degree (BA/BS) in Marketing or related business field, or equivalent experience
  • MBA preferred
  • In-depth knowledge of brand building management principles and practices
  • Strong negotiation and relationship-building skills
  • Strong research and strategic analysis skills
  • Ability to work independently and adapt quickly to change
  • Strong problem-solving and decision-making skills
  • Excellent verbal, written, and interpersonal communication skills
  • Basic financial acumen and understanding of risk/return calculations
  • Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines
  • Proficient in Microsoft Office Applications
  • At least 3–5 years of work experience in brand management or marketing
  • Experience developing strategic plans, communication campaigns, or commercialization strategies
  • Proven track record developing and executing high-impact brand campaigns and events
  • Experience leveraging data, research, and trends to generate consumer behavior insights
  • IRI or Nielsen knowledge strongly recommended
  • Demonstrated problem-solving and analytical capabilities, including creative/non-traditional solutions for challenging, undefined problems
  • This position is not eligible for Visa Sponsorship

Benefits

Comp & perks
  • Performance-based incentives/bonus eligibility
  • 401(k) with company match
  • Healthcare coverage
  • Competitive total rewards package
  • Inclusive workplace
  • Reasonable accommodations during the recruitment process