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Nestle

Senior Associate, Brand Marketing – DiGiorno

Nestle

. Translate consumer, customer, and cultural understanding into brand strategies and experiences that drive growth .

Posted 10/21/2026full-timeSolon • Ohio • United StatesSenior💰 $115,952 - $161,593 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management principles, strategic planning, and campaign execution, with a strong focus on consumer insights and performance metrics. Proficient in managing budgets and coordinating cross-functional teams to drive brand growth and marketing effectiveness.

Highest-signal resume keywords
Brand ManagementStrategic PlanningCampaign ExecutionConsumer InsightsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand Building ManagementStrategic AnalysisCampaign DevelopmentData AnalysisPerformance Metrics TrackingSEOECommerce MarketingDigital Asset ManagementConsumer Journey MappingNegotiation
Soft Skills
Relationship BuildingProblem-SolvingDecision-MakingCommunicationProject Management
Tools & Technologies
Microsoft Office ApplicationsIRINielsen
Industry Keywords
MarketingConsumer BehaviorBrand Growth PlansCreative ActivationCommunity Management

About the role

Key responsibilities & impact
  • Translate consumer, customer, and cultural understanding into brand strategies and experiences that drive growth
  • Support consumer, category, competitive, and audience understanding for brand strategy and consumer experience plans
  • Execute campaign pre-testing, optimization, in-market testing, and learning plans
  • Contribute to consumer portraits and journey mapping across touchpoints
  • Track and synthesize creative and campaign performance metrics
  • Execute campaign builds, briefs, creative activation plans, and promotions
  • Lead marketing communications across PR, influencer, social, CRM, community management, and owned digital experiences
  • Coordinate agency creative development, production, workflows, timelines, deliverables, and cross-agency alignment
  • Create, produce, deploy, and maintain brand content, platforms, websites, and digital assets
  • Partner with Product Experience on new item communications plans
  • Develop and distribute brand growth plans, campaign details, and communications materials
  • Support activation plans, agency scopes of work, approvals, and stakeholder alignment
  • Execute commercial portfolio, retailer-facing, eCommerce, digital shelf, SEO, brand store, and shopper marketing initiatives
  • Coordinate activation plans with Customer Development, Shopper Marketing, and cross-functional teams
  • Support monthly business planning with communications effectiveness, media investment, ROI, and investment updates
  • Develop budget inputs for innovation and renovation
  • Manage PFME budgets, tracking spend, reporting, and variances

Requirements

What you’ll need
  • University Degree (BA/BS) in Marketing or related business field; or equivalent experience
  • In-depth knowledge of brand building management principles and practices
  • Strong negotiation and relationship building skills
  • Strong research and strategic analysis skills
  • Ability to work independently and autonomously and adapt quickly to change
  • Strong problem-solving and decision-making skills
  • Excellent verbal and written communication and interpersonal skills
  • Basic financial acumen and understanding of calculating risk/return on business decisions
  • Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines
  • Proficient in Microsoft Office Applications
  • At least 3–5 years of work experience in brand management or marketing
  • Experience developing strategic plans, such as communication campaigns or commercialization strategies
  • Proven track record developing and executing high-impact brand campaigns and events
  • Experience leveraging data, research, and trends to generate consumer behavior insights; IRI or Nielsen knowledge strongly recommended
  • Demonstrated problem-solving and analytical capabilities, including developing creative/non-traditional solutions for challenging, undefined problems
  • This position is not eligible for Visa Sponsorship

Benefits

Comp & perks
  • Performance-based incentives
  • 401k with company match
  • Healthcare coverage
  • Competitive total rewards package
  • Inclusive workplace
  • Recruitment accommodations for individuals with disabilities
  • Veteran and separated service member support