Senior Brand Manager

Nestle

. Strategically and operationally develop the SAN PELLEGRINO® brand in France .

Posted 10/16/2026full-timeIssy-les-Moulineaux • FranceSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management with a focus on premium positioning, combining brand strategy with business performance while managing complex projects and stakeholder relationships. Proficient in media and influencer activation strategies, with a strong understanding of the gastronomy and lifestyle sectors.

Highest-signal resume keywords

Brand ManagementMedia Activation StrategiesMarket Analysis ToolsProject ManagementGastronomy Expertise

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentKPI TrackingBudget ManagementInnovation RolloutMarket Panel Proficiency

Soft Skills

Attention to DetailStakeholder AlignmentCross-Functional Collaboration

Tools & Technologies

NielsenIRIKantar

Industry Keywords

Premium BrandsOut-of-Home ChannelGastronomyLifestyle MarketingInfluencer Marketing

Tech Stack

Tools & technologies

Chef

About the role

Key responsibilities & impact

Strategically and operationally develop the SAN PELLEGRINO® brand in France
Translate the brand strategy into activation plans consistent with its premium positioning
Track business and brand equity KPIs: sales, market share, penetration, brand image, consideration, and ROI
Coordinate growth initiatives with the sales teams across modern grocery and out-of-home channels
Align internal stakeholders around the brand’s priorities
Manage the brand budget and optimize the return on investment of marketing activations
Implement media, influencer, and PR activations focused on gastronomy, the Italian art of living, and premium experiences
Lead and develop strategic partnership platforms in the gastronomy and lifestyle sectors
Ensure consistency of the SAN PELLEGRINO® DNA across all brand communications
Lead innovation and renovation projects with the Global teams
Roll out innovations, monitor their performance, and recommend related action plans

Requirements

What you’ll need

Bachelor’s or Master’s degree
At least 4–5 years of experience as an experienced Brand Manager
Expertise in media, social media, and influencer activation strategies, with a strong affinity for premium brands
Proficiency with market panels (Nielsen, IRI, Kantar, etc.) and analytical tools
Strong track record in managing complex projects involving multiple stakeholders
Understanding of the out-of-home channel and its business challenges
Professional fluency in English is essential
Ability to combine brand strategy with business performance
High standards and strong attention to detail, consistent with the brand’s premium positioning
Strong interest in gastronomy and lifestyle
Comfortable working in a matrix and cross-functional environment

Benefits

Comp & perks

Fixed salary paid over 13 months
Variable compensation
Profit-sharing and performance-related incentives, depending on results
Social and Economic Committee (CSE): significant employee benefits
Nestlé employee store
PetsAtWork (bring your dog to the office)
Corporate concierge service
Healthylife health and well-being program
Internal training programs
Career development opportunities
International network to enrich your professional experience