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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing brand execution and developing marketing strategies for consumer products, with a strong focus on festive portfolio planning and market performance analysis. Proven ability to collaborate across functions and manage budgets effectively to drive brand growth.
Highest-signal resume keywords
Consumer Marketing ExperienceBrand Activity PlanningFestive Portfolio ManagementMarket Performance MonitoringCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ManagementMarket Share AnalysisSKU DevelopmentPromotional Mechanics DevelopmentBudget ManagementE-Commerce StrategyConsumer Insights ApplicationActivity PlanningPerformance TrackingPackaging Approval Process
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingProblem Solving
Certifications & Qualifications
Graduate Degree
Industry Keywords
ConfectioneryASEAN MarketsFestive CampaignsConsumer InsightsSales ExperienceField SalesBrand ExecutionCommercial FeasibilityPOSM DeploymentGifting Concepts
About the role
Key responsibilities & impact- Manage day-to-day brand and commercial execution for the full Singapore Confectionery portfolio across KitKat and MILO Snacking
- Manage the end-to-end KitKat festive portfolio for Christmas and CNY, covering Malaysia-Singapore development and export/adoption by ASEAN markets
- Develop and execute annual brand activity plans and locally relevant Singapore campaigns
- Develop Singapore-specific promotional mechanics, premiums, bundles, packaging, artwork and approvals
- Monitor brand/category performance, market share, competitive activity and customer performance
- Lead festive portfolio planning, including portfolio architecture, innovation pipeline, SKU development, gifting concepts and ASEAN export/adoption opportunities
- Develop and execute festive shopper activations, POSM, premiums, roadshows, customer plans and e-commerce requirements
- Coordinate ASEAN market adoption, volume requirements, artwork adaptation and commercial feasibility of festive SKUs
- Own PFME management, including activity budgeting, quarterly planning, monthly expenditure tracking and management of agencies, suppliers and production partners
- Partner with Sales/CDT, Supply Chain, Finance, Procurement, Marketing, I&R, agencies and regional teams to drive customer plans, packaging approvals, production readiness, POSM deployment and launches
Requirements
What you’ll need- Graduate
- At least 7 years of experience in Consumer Marketing and/or CCSD with field sales experience or strong functional skills
- Demonstrable record of success in building brands based on consumer insights (applicable only for external hire)
Benefits
Comp & perks- Opportunity to make an impact locally and globally
- Professional and personal growth opportunities
- Encouragement and support to stand out and develop professionally