FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing brand strategies, driving consumer engagement, and optimizing marketing investments through data-driven insights. Proven ability to lead cross-functional teams and manage brand growth across multiple markets, particularly in the FMCG sector.
Highest-signal resume keywords
FMCG Marketing ExperienceAbove-the-Line (ATL) Campaign DevelopmentData and Analytics ProficiencyCross-Functional Team CollaborationBrand Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentCampaign ExecutionConsumer Insights TranslationMarket AnalysisInnovation Pipeline Development
Soft Skills
LeadershipCollaborationCommunication
Industry Keywords
Consumer EngagementBrand PositioningFMCGMENA Market ExperienceCreative Agency Collaboration
About the role
Key responsibilities & impact- Lead the strategy, growth, and execution of key investment brands
- Translate global vision into impactful regional plans that drive consumer engagement and business performance
- Develop distinctive brand strategies
- Lead Annual Growth Plans and the three-year Brand Long-Term Plan
- Build an innovation and renovation pipeline with cross-functional teams
- Define the category growth strategy for the Breakfast Cereals portfolio
- Identify priority consumer segments and translate consumer and market insights into actionable brand-growth strategies
- Shape and refine Brand Essence and positioning
- Partner with cross-functional, regional, and market stakeholders to align brand strategy across markets
- Lead Long-Term Plans and Annual Brand Plans
- Design and deliver consumer-centric communication strategies with agencies, regional teams, and market stakeholders
- Drive campaign execution across consumer touchpoints
- Evaluate campaign effectiveness and optimize marketing investments using data, insights, and experimentation
- Identify, develop, and launch Innovation and Renovation opportunities with Technical, R&D, and cross-functional teams
Requirements
What you’ll need- Extensive experience in Marketing, within FMCG is essential
- Proven expertise in developing and executing Above-the-Line (ATL) communication campaigns
- Experience working at a Market and/or Regional level managing multiple countries across MENA
- Previous experience working with or within a creative, media, or marketing agency would be an advantage
- Strong data and analytics capabilities, with the ability to translate insights into business actions
- Experience working within Cross-Functional Teams (CFTs) and collaborating effectively across multiple stakeholders