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Nestle

Senior Digital Product, SEO and UX Analyst

Nestle

. Manage the Receitas Nestlé digital product, overseeing SEO, UX/UI, improvement roadmap, technology integrations, and platform performance .

Posted 11/9/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital product management, SEO, and UX/UI, with a strong focus on innovation and continuous improvement. Proven ability to manage cross-functional teams and external agencies while driving digital marketing strategies and performance metrics.

Highest-signal resume keywords
Digital Product ManagementSEOUX/UIDigital MarketingProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital MarketingSEOUX/UIData AnalysisMarketing AutomationGenerative AIPersonalizationKPI MonitoringCRM CampaignsGEO
Soft Skills
Stakeholder Relationship ManagementNegotiation SkillsInnovation MindsetResults-Oriented FocusCollaboration
Tools & Technologies
Analytics ToolsDigital NPSMedia Efficiency ToolsTesting PlatformsSocial Media
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Data ScienceBachelor’s Degree in Advertising
Industry Keywords
Digital ProductCookingNutritionGastronomySocial Media

About the role

Key responsibilities & impact
  • Manage the Receitas Nestlé digital product, overseeing SEO, UX/UI, improvement roadmap, technology integrations, and platform performance
  • Lead digital innovation projects by testing and implementing new technologies, such as generative AI, marketing automation, and personalization at scale
  • Serve as the primary point of contact for external communication, media, SEO, and UX/UI agencies
  • Collaborate with internal teams, including Branding, IT, Business Transformation, and NBS Experts
  • Monitor and report on integrated KPIs, including traffic, registrations, engagement, retention, lifetime value, digital NPS, share of voice, media efficiency, and strategic OKRs

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Communications, Data Science, Advertising, or a related field — required
  • Proven experience in digital marketing, digital product management, SEO, GEO, LLMs, and UX/UI
  • Systems-oriented and strategic perspective, connecting product, marketing, technology, and data teams
  • Innovation mindset, commitment to continuous improvement, and a culture of testing and results analysis
  • Project management, internal and external stakeholder relationship management, and agency negotiation skills
  • Advanced knowledge of digital marketing, analytics, SEO, and UX/UI tools
  • Fluent English
  • Spanish is a plus
  • Interest in or enthusiasm for cooking, nutrition, gastronomy, and social media
  • Experience with media and CRM campaigns
  • Ability to lead with a results-oriented focus
  • Availability to work on-site in São Paulo