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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Social Intelligence and data analytics, with a strong focus on stakeholder engagement, strategic storytelling, and the ability to derive actionable insights from complex data sets. Proficient in utilizing various digital tools and methodologies to enhance research and analysis capabilities.
Highest-signal resume keywords
Social ListeningData AnalyticsStrategic StorytellingDashboard DevelopmentStakeholder Training
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social ListeningData AnalyticsResearch AnalysisTrend IdentificationAudience Persona BuildingInfluencer EvaluationA/B TestingDigital AnalyticsStrategic Framework DevelopmentVisual Storytelling
Soft Skills
Stakeholder Relationship ManagementCollaborationCommunicationPersuasionProject Management
Tools & Technologies
TalkwalkerNichefireYogiAudienseCreator IQSprinklrGoogle AnalyticsGoogle Tag ManagerSalesforce Marketing CloudPower BI
Industry Keywords
Digital IntelligenceSocial IntelligenceMarket ResearchConsumer InsightsCultural TrendsForesightCommunity InteractionSocial Media Best PracticesAI ApplicationsExperimentation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Report to the Digital & Social Intelligence Manager within Commercial Excellence
- Support implementation of an adaptive Social Intelligence capability across Nestlé USA
- Support AI Readiness through LLM Listening & Visibility analysis, tool implementation and governance, stakeholder support, and incorporation into analysis deliverables
- Build stakeholder relationships and provide timely, actionable insights for brands
- Conduct cadenced and ad-hoc research using Digital & Social Intelligence technologies
- Train stakeholders to use technology for self-service insight discovery
- Collaborate with Foresight, Consumer Insights, Digital Analytics, Marketing Analytics, Digital Shelf & eCommerce, Shopper Insights, and Innovation teams
- Conduct in-depth research on brands, competitors, product categories, and cultural trends
- Present persuasive, visual insight stories to stakeholders to drive action
- Use social listening, ratings and reviews listening, LLM Listening / GEO / AEO, trend identification, audience persona building, influencer evaluation, and owned-content benchmarking
- Combine Social Intelligence findings with other data sources for comprehensive analysis
- Develop and execute stakeholder training programs, materials, and office hours
- Manage and prioritize the ad-hoc analysis request queue
- Review automated reports and real-time alerts to identify actionable insights and improve output quality
- Manage tool access and dashboard/report quality
- Collaborate with third-party vendors and shared-service teams on research projects and feature advancements
- Attend key stakeholder meetings and leadership presentations
Requirements
What you’ll need- Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
- 3-5 years of experience in social listening and additional social research, including in-tool navigational experience and strategic storytelling of analysis results
- 3-5 years in a strategic role working with data analytics, focused on developing strong dashboards and/or automatically refreshable visualizations
- Experience using Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr, or similar tools is desired
- Familiarity with LLM Listening & Visibility / GEO / AEO analysis and tools such as Profound is desired
- Understanding of AI applications in Digital & Social Intelligence workstreams and prompt-writing best practices is desired
- Strong research experience in developing consumer, category, and cultural insights is desired
- Strong storytelling experience through compelling slide decks is desired
- Ability to translate business needs into strategic social intelligence frameworks is desired
- Familiarity with foresight use cases and analyzing social-media trend signals is desired
- Understanding of social media, community interaction, social best practices, and digital analytics tools is desired
- Ability to execute multiple projects across stakeholder teams is desired
- Familiarity with experimentation and A/B testing is preferred
- Familiarity with Google Analytics and Google Tag Manager is preferred
- Familiarity with Salesforce Marketing Cloud and its analytics functionalities is preferred
- Familiarity with Power BI is preferred
- This position is not eligible for Visa Sponsorship
Benefits
Comp & perks- Performance-based incentives
- 401k with company match
- Healthcare coverage
- Competitive total rewards package
- Inclusive workplace
- Recruitment accommodations for applicants with disabilities and veterans
