Senior Director, Brand Marketing

Nestle

. Lead development and execution of Stouffer’s brand and portfolio strategy aligned to 3–5 year growth horizons .

Posted 10/27/2026full-timeSolon • Ohio • United StatesSenior💰 $206,763 - $294,726 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy development, portfolio management, and marketing leadership, with a strong focus on driving growth through innovation and consumer insights. Proven ability to manage P&L, optimize marketing budgets, and lead cross-functional teams in a dynamic CPG environment.

Highest-signal resume keywords

Brand Strategy DevelopmentMarketing LeadershipDigital Marketing AcumenP&L AccountabilityConsumer Insight Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningInnovation ManagementPortfolio StrategyFull-Funnel StorytellingProduct Experience DevelopmentCustomer Experience CapabilityAdvanced AnalyticsE-Commerce StrategyMarketing Budget PlanningSustainability Integration

Soft Skills

Executive-Level Stakeholder ManagementExceptional Communication SkillsCollaboration SkillsInfluencing SkillsChange Management

Tools & Technologies

Retail MediaDigital Commerce PlatformsAI ToolsPerformance Management SystemsCreative Excellence Frameworks

Industry Keywords

Consumer Packaged GoodsBrand EquityMarket Share GrowthJoint Business PlanningCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead development and execution of Stouffer’s brand and portfolio strategy aligned to 3–5 year growth horizons
Own the annual brand operating plan and deliver NNS, share, and profit targets
Set brand ambition, positioning, price/pack architecture, and renovation versus innovation choices
Lead consumer and shopper insight development
Own the innovation and renovation agenda from concept through commercialization
Drive product experience superiority across taste, quality, packaging, claims, value proposition, and usage occasions
Use brand health and business performance metrics to guide decisions and performance management
Lead post-launch reviews, test-and-learn plans, and continuous optimization
Lead integrated, full-funnel communications planning and champion creative excellence across paid, owned, earned, retail media, creator/social, and digital commerce
Lead the Stouffer’s agency ecosystem, including briefing, performance management, and budget stewardship
Develop and manage brand-level investment frameworks and optimize PFME spend
Partner with RGM/SRM, Finance, and Sales on price, pack, promotion, and mix optimization
Translate brand strategy into customer-ready growth stories and joint business planning inputs
Partner with CDCE and Sales to strengthen physical and digital shelf execution
Lead and develop the Stouffer’s marketing organization of 10, including 3 direct reports
Build marketing capability across PX and CX teams and develop talent pipelines
Ensure marketing activities meet Nestlé standards for claims, compliance, and responsible marketing
Embed sustainability, nutrition, and purpose where relevant
Own brand-level market share, sales volume growth, profit delivery, and marketing budget planning

Requirements

What you’ll need

Bachelor’s degree in a related discipline from an accredited institution required
10+ years of experience in Marketing
Minimum of 5 years in Marketing Leadership positions
Executive-level stakeholder management skills, internally and externally
Strong acumen in digital marketing and e-Commerce
Exceptional oral and written communication skills
Deep strength in brand equity, positioning, consumer insight, full-funnel storytelling, and portfolio strategy
Proven success scaling an iconic brand or portfolio with national reach and meaningful P&L accountability
Strong track record unlocking innovation and renovation and converting insight into a commercially viable pipeline
Ability to lead through change, multiple priorities, ambiguity, and transformation
Fluency in AI, retail media, creator/social, advanced analytics, personalization, and digital commerce
Experience building product experience and customer experience capability, including PX, CX, and blended PX/CX responsibilities
Strong experience in U.S. CPG marketing within matrixed, cross-functional organizations
Solid brand-level P&L understanding, investment trade-offs, base business management, and ROI focus
Strong collaboration and influencing skills across Sales, CDCE, Finance, R&D, Operations, Digital, Media, and Shopper teams
This position is not eligible for Visa Sponsorship

Benefits

Comp & perks

Performance-based incentives
401k with company match
Healthcare coverage
Competitive total rewards package
Inclusive workplace
Recruitment accommodations for applicants with disabilities