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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in eCommerce category management and digital marketing, with a strong focus on planning, execution, and optimization of marketing activations. Proven ability to analyze data for performance evaluation and drive strategic growth in the FMCG sector.
Highest-signal resume keywords
ECommerce Category ManagementDigital Marketing StrategyP&L ManagementMarketing Activation PlanningData Analysis for Performance Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing FundamentalsPerformance AnalysisMedia Spending OptimizationProduct Launch PlanningERetailer Activation Execution
Soft Skills
Excellent CommunicationInterpersonal Skills
Certifications & Qualifications
MBA in Marketing
Industry Keywords
FMCG IndustryECommerceQuick CommerceRetail Digital MediaCategory Growth
About the role
Key responsibilities & impact- Plan, coordinate, and ensure timely execution of marketing activations with eRetailers based on brand objectives
- Analyze performance and build learnings to improve efficiency and optimize media spending across eCommerce and Quick Commerce
- Understand marketing objectives of brand and category teams and plan eRetailer activations accordingly
- Translate category marketing objectives into plans to make products available and scale them on eCommerce and Quick Commerce
- Own end-to-end planning from launch to execution for products on eCommerce and Quick Commerce platforms
- Drive strategy, planning, and execution of category growth in the eCommerce channel
- Collaborate with agency partners, brand teams, and eRetailer category teams on creative development and platform deployment
- Coordinate with media agencies and eRetailer teams to execute activations according to the activity calendar and manage activity completeness and PFME
- Partner with eRetailers and KAMs to plan and execute NPD launches and eCommerce-exclusive packs
- Analyze data to evaluate eCommerce activation effectiveness and document category and platform learnings
- Drive effectiveness and efficiency of Retail Digital Media spending
Requirements
What you’ll need- MBA or equivalent degree in Marketing
- 4–6 years of experience in eCommerce category management or with digital marketing companies
- Solid understanding of the FMCG industry and its market dynamics
- Strong grasp of marketing fundamentals with experience of managing a P&L
- Excellent communication and interpersonal skills