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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing and Commercial Planning, with a strong focus on developing and executing Route-to-Market strategies. Proven ability to lead cross-functional teams and drive collaboration to achieve business objectives.
Highest-signal resume keywords
Trade MarketingCommercial PlanningRoute-to-Market (RTM) StrategyCross-Functional Team LeadershipStakeholder Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingCommercial PlanningRoute-to-Market (RTM) StrategyPerformance MonitoringDemand Generation
Soft Skills
CollaborationInfluencingRelationship BuildingInnovationHigh Performance
Industry Keywords
Market InsightsVolume GrowthProfitabilityMarket ShareSell-Out Results
About the role
Key responsibilities & impact- Lead the Trade Marketing strategy, ensuring the execution of business priorities across different channels and segments
- Drive Commercial Planning, aligning targets, investments, and growth plans across Marketing, Sales, Finance, and Supply Chain
- Define and advance the Route-to-Market (RTM) strategy, expanding coverage, efficiency, and the development of commercial partners
- Monitor performance indicators and turn market insights into actions that drive volume growth, profitability, and market share
- Lead demand generation, visibility, incentive, and execution excellence programs to accelerate sell-out results
- Develop and lead cross-functional teams, fostering collaboration, innovation, and high performance
- Act as the link between Marketing and Sales, ensuring strategies are translated into executable plans and market results
Requirements
What you’ll need- Experience in Trade Marketing, Commercial Planning, and developing Route-to-Market (RTM) strategies
- Proven track record of leading cross-functional teams and high-performing organizations
- Demonstrated ability to influence and build relationships with diverse stakeholders
- Fluency in English is required
- Spanish is desirable
Benefits
Comp & perks- A diverse and inclusive environment
- Opportunities for shared growth
- Purpose-driven work focused on improving quality of life and contributing to a healthier future