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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Market and Competitive Intelligence, utilizing advanced analytical skills to translate complex data into actionable insights that drive business decisions and market share growth. Proficient in leveraging market databases and commercial metrics to support strategic recommendations and stakeholder engagement.
Highest-signal resume keywords
Market/Competitive IntelligenceAdvanced Excel SkillsPower BI ProficiencyNielsen Data AnalysisStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Share AnalysisData AnalysisKPI TrackingStatistical AnalysisCommercial MetricsData StorytellingTrade AnalyticsMarket ProjectionsSKU AnalysisRegulatory Impact Assessment
Soft Skills
Confident CommunicationStakeholder Relationship BuildingOrganizational SkillsCuriosityProactivity
Tools & Technologies
NielsenScanntechIQVIAPower BIExcel
Industry Keywords
Fast-Moving Consumer GoodsFMCGPharmaceuticalsMarket DatabasesCompetitive Positioning
About the role
Key responsibilities & impact- Monitor and analyze category performance, tracking market KPIs such as market share, volume, value, average price, numeric and weighted distribution (ND/WD), and rate of sale
- Conduct analyses by channel, region/state, manufacturer, brand, and SKU, identifying opportunities and risks and recommending action plans
- Support Marketing and Trade Marketing with analyses of brand and category performance, launches, market projections, growth opportunities, and competitive positioning
- Monitor launches, price movements, activations, competitor strategies, and regulatory changes, translating their business impact into executive reports
- Integrate and analyze data from Nielsen, Scanntech, IQVIA, Euromonitor, and Kantar
- Turn data into actionable insights and recommendations to support business decisions and market share growth
- Prepare and present analyses and recommendations to leadership, executive forums, and planning cycles
- Connect teams in interpreting data and developing recommendations
- Serve as a technical reference for junior professionals, supporting their analytical development and the quality of deliverables
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Economics, Engineering, Statistics, Marketing, or related fields
- Experience in Market/Competitive Intelligence, Business Intelligence, or Trade Analytics, preferably in fast-moving consumer goods (FMCG) or pharmaceuticals
- Advanced Excel and Power BI skills
- Advanced English is a plus
- Practical knowledge of market databases such as Nielsen, Scanntech, and IQVIA/Close-Up
- Strong command of commercial metrics: market share, ND/WD, price per kilogram, product mix, sell-out, and prescriptions
- Analytical mindset and ability to translate complex data into clear stories and recommendations (storytelling)
- Confident communication and presentation skills with leadership
- Ability to manage through influence and build strong stakeholder relationships
- Curiosity and proactivity in identifying opportunities and connecting different data sources
- Strong organizational skills, with the ability to manage multiple demands and deadlines simultaneously
