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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Field Sales and Channel Sales within FMCG, focusing on achieving sales targets, managing distributor relationships, and optimizing operational programs. Strong analytical and communication skills are essential for monitoring performance and ensuring compliance with company policies.
Highest-signal resume keywords
Field Sales ExperienceChannel Sales ManagementDistributor Relationship DevelopmentSales Target AchievementMarket Intelligence Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target PlanningOperational Program ManagementTrade Activation ImplementationRedistribution MonitoringDistributor Compliance Management
Soft Skills
Communication SkillsAnalytical ApproachFlexibilityResourcefulnessInnovativeness
Industry Keywords
FMCGFMCDTelecomTrade RelationsSecondary Sales Force
About the role
Key responsibilities & impact- Act as custodian of Nestlé business in the assigned territory
- Ensure product availability across relevant channels
- Plan and achieve monthly and yearly targets
- Maintain and enhance trade relations
- Set up distribution and secondary sales force operations
- Coordinate with other functions to achieve overall sales objectives
- Implement trade and consumer activations and merchandising programs
- Provide timely and quality feedback on activities
- Manage operational programs in the assigned area
- Set monthly, quarterly, and yearly targets for distributors
- Monitor redistribution value and volume targets
- Develop the assigned area and add new outlets
- Ensure distributor compliance with roles and responsibilities
- Manage and develop distributors profitably
- Ensure execution of company sales, discount, and trading terms
- Monitor and minimize bad goods returns
- Monitor distributor overhead expenses and profitability (ROI)
- Track deliveries from distributors to consumers
- Develop business relationships with distributors, trade, and key accounts
- Evaluate secondary sales force performance
- Report market intelligence, including competitor activity, price changes, and promotional support
- Ensure secondary sales force training
- Coordinate communication between the team and distributor management
- Comply with company policies, instructions, and directives
- Optimize secondary sales force expenditure
Requirements
What you’ll need- 2-10 yrs experience in Field Sales – Channel sales within FMCG/FMCD/Telecom
- Any Graduate
- Communication Skills
- Analytical Approach
- Flexible and Resourceful
- Innovativeness
- Poise & Confidence