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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing plans, with a strong focus on omnichannel experiences and measurable outcomes. Proficient in budget management, campaign optimization, and collaboration across diverse teams to drive e-commerce growth.
Highest-signal resume keywords
Strategic Marketing PlanningOmnichannel MarketingBudget ManagementCampaign Performance TrackingShopper Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Shopper MarketingBrand MarketingE-Commerce GrowthDigital Media RecommendationsBudget TrackingPerformance MeasurementAudience TargetingCampaign OptimizationSales Presentation DevelopmentVendor Management
Soft Skills
Attention to DetailBias to ActionCollaborationProactive Risk ManagementEffective Communication
Tools & Technologies
Budgeting SystemsReporting ToolsDigital Shelf FundamentalsAgency Management Tools
Certifications & Qualifications
Bachelor's DegreeMBA
Industry Keywords
CPGConsumer Packaged GoodsRetail MarketingIntegrated CampaignsKPI Tracking
About the role
Key responsibilities & impact- Build and execute end-to-end strategic marketing plans for Nestlé’s Frozen brands at regional accounts
- Develop omnichannel branded experiences across online and in-store channels
- Deliver measurable outcomes across awareness, consideration, and conversion KPIs
- Support annual shopper marketing plan development and execute plans for assigned regional retailers
- Coordinate agency and vendor workstreams, including briefs, feedback, timelines, and brand standards
- Build integrated physical and digital campaign recommendations
- Track campaign performance and summarize results and learnings
- Maintain agency partner relationships and support campaign optimization
- Develop selling tools and presentation materials for Sales partners
- Support annual budget development and manage budget tracking, forecasting inputs, invoice processing, and reconciliation
- Develop retail digital media recommendations using on-site, off-site, audience targeting, and commerce media best practices
- Apply keyword, sponsored product, bidding, dayparting, and digital shelf fundamentals
- Monitor performance, recommend optimizations, and help drive e-commerce growth and positive ROI
- Collaborate with Brand, Sales, Media, Insights, Finance, agencies, and Shopper Marketers
- Prepare and present business-focused updates and recommendations for planning and retailer forums
Requirements
What you’ll need- Bachelor’s degree required
- MBA preferred
- 2+ years minimum experience in Shopper / Customer / Omni / Brand Marketing
- Preferably experience within a CPG organization
- Strong financial acumen
- Exposure to budgeting systems and reporting tools
- Ability to function effectively within large teams and complex, matrixed organizations
- Strong attention to detail, bias to action, and follow through
- Ability to partner with the direct manager to review approach, secure buy-in, and proactively elevate risks and considerations
- Strong measurement and budgeting skills
- Skilled in productively managing external agency partners
- This position is not eligible for Visa Sponsorship
Benefits
Comp & perks- Performance-based incentives
- 401k with company match
- Healthcare coverage
- Competitive total rewards package
- Inclusive workplace
- Recruitment accommodations for applicants with disabilities