Social Media Specialist

Nestle

. Manage organic social channels for major Nestlé USA brands across TikTok, Instagram, Facebook, Twitter (X), and other platforms .

Posted 10/16/2026full-timeUnited StatesJuniorMid-Level💰 $72,136 - $98,656 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, including content creation, engagement strategies, and analytics. Proficient in utilizing social listening tools and collaborating with cross-functional teams to drive brand awareness and consumer engagement.

Highest-signal resume keywords

Social Media ManagementContent CreationSocial Listening ToolsProject ManagementFluent In Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCopywritingVideo EditingSocial AnalyticsInfluencer MarketingContent PlanningEngagement MetricsCrisis ManagementBrand MonitoringConsumer Insights

Soft Skills

Exceptional Communication SkillsCollaborationRelationship BuildingTrend AwarenessPositive Engagement

Tools & Technologies

Canva ProInstagram ReelsTikTokTalkwalkerSprinklrAdobe PhotoshopVideo Editing Software

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

CPG BrandsSocial Media LandscapeConsumer EngagementBrand PartnershipsSocial Trends

About the role

Key responsibilities & impact

Manage organic social channels for major Nestlé USA brands across TikTok, Instagram, Facebook, Twitter (X), and other platforms
Conduct real-time social listening and use social listening tools to identify insights and opportunities
Identify consumers for surprise-and-delight relationship-building opportunities
Collaborate with brand and social teams to execute organic channel and content strategies aligned with business goals
Monitor and moderate brand social mentions and identify engagement opportunities
Engage with consumers in positive conversations, relevant trends, and cultural conversations
Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing
Brief for and/or create lo-fi still or video content for organic social channels
Identify influencers for brand programs and partnerships
Optimize agency-created assets and user-generated content, securing approvals and maintaining records
Attend in-person events and activations to provide coverage and capture social media content as needed
Develop social-led activation ideas with cross-functional teams
Partner with social strategy, social intelligence, influencer/creator, experiential, PR, and agency stakeholders
Coordinate influencer marketing campaigns with the influencer marketing manager and agency
Partner with Consumer Engagement Services to address product questions and complaints and collaborate on crisis management
Collaborate on the legal process for social sweepstakes and contests
Deliver quarterly reports, present social engagement highlights, measure KPIs, and provide insights and content recommendations
Perform other duties as assigned according to brand and team needs

Requirements

What you’ll need

In-depth understanding of the social media landscape
Fluent in what the modern consumer wants and needs
Completed Bachelors Degree
Minimum of 2-3 years experience in social media management representing a brand or organization
Exceptional understanding of social trends, competitive landscape, best practices, and social analytics tools and metrics
Exceptional written and oral communication skills
Experience managing multiple projects simultaneously and collaborating with multiple stakeholders and teams
Proficiency with Canva Pro design
Proficiency with Instagram Reels video editing
Proficiency with TikTok video editing
Spanish fluency preferred
Experience with social listening tools such as Talkwalker or other relevant tools preferred
Experience using Sprinklr social listening and publishing tools preferred
Experience with CPG brands, large brands, and partner agencies preferred
Content creation using Instagram Reels and/or TikTok preferred
Adobe Photoshop and other video editing software experience preferred
This position is not eligible for Visa Sponsorship

Benefits

Comp & perks

Performance-based incentives
Bonus eligibility
401(k) with company match
Healthcare coverage
Broad range of other benefits
Inclusive workplace
Recruitment accommodations for applicants with disabilities