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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong brand-building capabilities through effective execution of brand and ICP plans, leveraging consumer insights and cross-functional collaboration to drive brand performance and health. Possesses project management and stakeholder management skills essential for delivering on-time brand activities.
Highest-signal resume keywords
Brand BuildingCross-Functional CollaborationProject ManagementConsumer InsightsMarketing Investment Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand/ICP Plan ExecutionPerformance MonitoringMarketing Spend ManagementInnovation Pipeline SupportConsumer Engagement Funnel Development
Soft Skills
NegotiationCommunicationStakeholder ManagementAdaptabilityTeam Collaboration
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
NutritionHealth and WellnessConsumer HealthcareCategory ManagementPromotional Strategy
About the role
Key responsibilities & impact- Develop and update consumer understanding and the consumer engagement funnel for assigned brands
- Activate Brand Essence consistently and translate insights into relevant brand experiences
- Manage product and packaging experience, including key brand-health and Nutrition, Health and Wellness measures
- Understand the in-store environment and contribute to category, promotional, channel and SKU recommendations
- Apply innovation levers and support the innovation/renovation pipeline
- Contribute to and execute strong, functionally aligned brand and ICP plans
- Track brand performance, health and strategic alignment
- Support disciplined marketing-spend decisions relating to PFME and TTS investment
- Use business and consumer insights to identify risks, opportunities and corrective actions
- Partner with communication and activation agencies to deliver engaging, on-brand experiences
- Collaborate with Sales, Supply Chain, Technical, R&D, Finance, regional/category marketing and other stakeholders
- Maintain momentum throughout the maternity-cover period
- Ensure continuity of brand plans across focus markets and on-time delivery of priority brand and ICP activities
Requirements
What you’ll need- Bachelor’s degree or relevant tertiary qualification in Marketing, Business or a related discipline
- Minimum 3 years' marketing experience
- Demonstrated experience working effectively across cross-functional teams
- Strong consumer and shopper understanding with practical brand-building capability
- Experience executing brand/ICP plans, monitoring performance and managing marketing investment
- Strong project management, negotiation, communication and stakeholder-management skills
- Previous Nutrition, Medical, consumer-healthcare or science-led category exposure will be advantageous
- Ability to learn quickly, work with limited ramp-up time and deliver confidently in a fixed-term cover role
Benefits
Comp & perks- Fixed-term maternity cover for 8 months