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Nestle

Trade Marketing Coordinator

Nestle

. Lead store-/SKU-level market share management platforms, translating diagnosis and prioritization into field actions and being accountable for share growth in covered markets .

Posted 9/24/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Market Share Management, Sales Strategy, and Trade Marketing within the consumer goods industry, while effectively leading teams and managing complex projects. Proficient in utilizing market data sources and advanced analytical tools to drive strategic recommendations and business growth.

Highest-signal resume keywords
Market Share ManagementSales StrategyTrade MarketingAdvanced ExcelPower BI

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Market Share AnalysisSales Velocity AnalysisDistribution AnalysisPenetration AnalysisFrequency AnalysisProject ManagementData AnalysisBusiness AcumenTeam LeadershipCross-Functional Collaboration
Soft Skills
Effective CommunicationInfluencing SkillsNarrative BuildingAutonomyCollaboration
Tools & Technologies
NielsenScanntechNeogridMarket Data Sources
Industry Keywords
Consumer GoodsCategory ManagementMarket IntelligenceBroker Network Incentive Program

About the role

Key responsibilities & impact
  • Lead store-/SKU-level market share management platforms, translating diagnosis and prioritization into field actions and being accountable for share growth in covered markets
  • Lead the broker network incentive program, from mechanics through results tracking, delivering gains in distribution and household penetration
  • Lead and develop a team of two analysts (Senior and Junior), prioritizing the agenda, raising delivery standards, and expanding business acumen
  • Direct analyses of Market Share, Sales Velocity, Distribution, Penetration, and Frequency, translating findings into cross-functional commercial recommendations for leadership
  • Design and lead new strategic sell-out projects and corporate growth levers, from planning through rollout, coordinating the areas involved
  • Represent the function in senior forums, with regional leaders, Business Units, and executive management, providing market insights, recommendations, and advocacy for priorities

Requirements

What you’ll need
  • Bachelor's degree in Business Administration, Economics, Engineering, or a related field
  • Intermediate to advanced English proficiency
  • Previous people-management experience, with direct team leadership
  • Experience in Sales Strategy, Trade Marketing, Category Management, or Market Intelligence within the consumer goods industry
  • Proficiency with market data sources: Nielsen, Scanntech, and/or Neogrid
  • Advanced Excel and Power BI skills
  • Ability to build compelling narratives, influence multiple areas, and defend recommendations in senior forums
  • Autonomy to manage end-to-end projects in a highly complex, cross-functional environment
  • Ability to collaborate and communicate effectively with execution teams and executives