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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing and Category Management, with a strong focus on developing strategies that drive growth and market share. Proven ability to collaborate across teams and execute omnichannel strategies effectively.
Highest-signal resume keywords
Trade Marketing ExperienceCategory ManagementOmnichannel Strategy ExecutionCustomer-Facing Role SuccessLeadership Capabilities
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category Growth StrategiesPromotion and Pricing StrategiesShopper InsightsMarket AnalysisProduct Launch Management
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
MOR PlatformPlanograms
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Key AccountsShopper ActivationSpace PlanningPromotional ActivitiesTTS Spend Plans
About the role
Key responsibilities & impact- Develop the Category agenda for all trade channels to support long-term Category growth and profitably increase market share
- Generate compelling shopper stories to develop winning category strategies versus competition across channels
- Support the ICP process by identifying key opportunities and consolidating the total category ICP
- Implement activities delivering Category/sub-Category growth according to promotion and pricing strategies via the MOR platform
- Execute omnichannel strategy and priority channels, recommending tailored Category Channel plans with Channel Managers
- Develop briefs with the Marketing team and collaborate with Shopper Activation and Space Planning teams on in-store solutions
- Align and consolidate TTS spend plans against category actuals
- Manage gaps between objectives and actuals while driving SRM implementation with the sales team
- Prepare and implement new product trade launches, providing listing materials, planograms, distribution, and visibility touchpoints
- Assist with customized promotional activities based on shopper understanding and market knowledge
- Identify and recommend promotional opportunities for Nestlé categories and brands
- Ensure adherence to all company principles and policies
Requirements
What you’ll need- Bachelor’s Degree
- 5+ years of experience in Trade Marketing and/or Marketing with Sales experience
- Strong functional skill and leadership capabilities
- Good record of success in a customer-facing role, including but not limited to Key Accounts
- Understanding of customers and the selling process
Benefits
Comp & perks- Opportunity to make an impact locally and globally
- Opportunities for professional and personal growth
- Nestlé career development and empowerment opportunities
