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Nestle

Trade Marketing Executive

Nestle

. Develop the Category agenda for all trade channels to support long-term Category growth and profitably increase market share .

Posted 10/8/2026full-timePetaling Jaya • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Trade Marketing and Category Management, with a strong focus on developing strategies that drive growth and market share. Proven ability to collaborate across teams and execute omnichannel strategies effectively.

Highest-signal resume keywords
Trade Marketing ExperienceCategory ManagementOmnichannel Strategy ExecutionCustomer-Facing Role SuccessLeadership Capabilities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Category Growth StrategiesPromotion and Pricing StrategiesShopper InsightsMarket AnalysisProduct Launch Management
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
MOR PlatformPlanograms
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Key AccountsShopper ActivationSpace PlanningPromotional ActivitiesTTS Spend Plans

About the role

Key responsibilities & impact
  • Develop the Category agenda for all trade channels to support long-term Category growth and profitably increase market share
  • Generate compelling shopper stories to develop winning category strategies versus competition across channels
  • Support the ICP process by identifying key opportunities and consolidating the total category ICP
  • Implement activities delivering Category/sub-Category growth according to promotion and pricing strategies via the MOR platform
  • Execute omnichannel strategy and priority channels, recommending tailored Category Channel plans with Channel Managers
  • Develop briefs with the Marketing team and collaborate with Shopper Activation and Space Planning teams on in-store solutions
  • Align and consolidate TTS spend plans against category actuals
  • Manage gaps between objectives and actuals while driving SRM implementation with the sales team
  • Prepare and implement new product trade launches, providing listing materials, planograms, distribution, and visibility touchpoints
  • Assist with customized promotional activities based on shopper understanding and market knowledge
  • Identify and recommend promotional opportunities for Nestlé categories and brands
  • Ensure adherence to all company principles and policies

Requirements

What you’ll need
  • Bachelor’s Degree
  • 5+ years of experience in Trade Marketing and/or Marketing with Sales experience
  • Strong functional skill and leadership capabilities
  • Good record of success in a customer-facing role, including but not limited to Key Accounts
  • Understanding of customers and the selling process

Benefits

Comp & perks
  • Opportunity to make an impact locally and globally
  • Opportunities for professional and personal growth
  • Nestlé career development and empowerment opportunities