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Netflix

Product Marketing Manager, Media Effectiveness

Netflix

. Lead go-to-market strategy and launches for US and CA ad measurement solutions .

Posted 10/16/2026full-timeUnited StatesSeniorLead💰 $240,000 - $362,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in ad tech product marketing with a focus on measurement solutions, including incrementality and lift studies, while effectively communicating complex methodologies to drive value for brand advertisers and performance marketers.

Highest-signal resume keywords
Ad Tech Product MarketingMeasurement MethodologiesCross-Functional CollaborationData Collaboration SolutionsUS Digital Advertising Ecosystem

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Incrementality StudiesMedia Mix ModelingMulti-Touch AttributionIdentity ResolutionData Clean RoomsAnalytical SolutionsAd Effectiveness Case StudiesGTM Strategy ExecutionBenchmarking Measurement CapabilitiesPrivacy-Safe Measurement
Soft Skills
Excellent CommunicationStorytelling SkillsAbility to Translate Complex ConceptsStrategic ThinkingExecution Under Tight Timelines
Tools & Technologies
Pitch DecksWhitepapersBattlecardsAnalytics ToolsMeasurement Platforms
Industry Keywords
Programmatic AdvertisingCTV MeasurementMobile Measurement PartnersViewabilityFraud PreventionUS Privacy LawsCCPACPRAThird-Party Measurement IntegrationsIndustry Standards

About the role

Key responsibilities & impact
  • Lead go-to-market strategy and launches for US and CA ad measurement solutions
  • Define and execute packaging and tiering strategy for measurement solutions across client segments
  • Launch and scale incrementality and conversion lift testing, data clean room partnerships, and media mix modeling enablement
  • Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap using customer feedback
  • Benchmark Netflix measurement capabilities against other ad tech platforms
  • Drive alpha and beta testing strategy and frameworks with Measurement specialists
  • Work with data science to turn early results into case studies demonstrating ad effectiveness
  • Translate complex methodologies such as Bayesian MMM and synthetic control groups into simple benefits for media buyers and CMOs
  • Build pitch decks, one-pagers, whitepapers, and battlecards and enable sales, measurement, account management, agency trade desks, and analytics teams
  • Position privacy-safe measurement amid signal loss and US privacy laws such as CCPA/CPRA
  • Drive alignment around industry standards, accreditation, and third-party measurement integrations

Requirements

What you’ll need
  • 7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution
  • Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms
  • Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention
  • Excellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies
  • Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
  • Ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategy

Benefits

Comp & perks
  • Health Plans
  • Mental Health support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Disability Programs
  • Health Savings and Flexible Spending Accounts
  • Family-forming benefits
  • Life and Serious Injury Benefits
  • Paid leave of absence programs
  • Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
  • Full-time salaried employees are immediately entitled to flexible time off