Software Engineer 6 – Ads Signals & Targeting

Netflix

. Develop and enhance ads targeting and audience capabilities .

Posted 10/23/2026full-timeUnited StatesSeniorLead💰 $499,000 - $900,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and enhancing ads targeting and audience capabilities, with a strong focus on data privacy and governance. Proven ability to lead cross-functional teams and mentor engineers while delivering impactful ad technology solutions.

Highest-signal resume keywords

Distributed Systems DevelopmentAds Targeting Features DesignBig Data Tools ProficiencyLeadership in Cross-Functional CollaborationData Privacy and Governance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

JavaPythonC++Software Development PrinciplesDistributed Cloud-Based ApplicationsMachine Learning Models for Ads TargetingHigh Throughput Low Latency SystemsData Handling at Large VolumesObject-Oriented ProgrammingDesign Patterns

Soft Skills

Excellent CommunicationNegotiation SkillsRelationship BuildingCollaborationMentoring

Tools & Technologies

SparkAd Tech PlatformsPrivacy by Design Principles

Industry Keywords

Programmatic AdvertisingDigital Marketing TrendsCTV Space Knowledge

Tech Stack

Tools & technologies

CloudDistributed SystemsJavaPythonSparkC++

About the role

Key responsibilities & impact

Develop and enhance ads targeting and audience capabilities
Leverage various signal sources to enable precise ad delivery and maximize advertiser value
Contribute to protecting member data and privacy
Collaborate with talented professionals on ads technology and privacy
Help improve ad supply eligibility through audience and contextual targeting
Manage and evolve fundamental Signals and Target systems to support outcome-based optimizations and probabilistic modeled audience targeting
Mentor engineers within and beyond the immediate team
Influence technical roadmaps across adjacent teams through clear articulation of business impact

Requirements

What you’ll need

8+ years of experience building distributed systems, core backend infrastructure, or high-throughput platforms
Proven leadership at an L6/Staff/Principal level, collaborating with cross-functional stakeholders across product, engineering, design, and business, and delivering complex features with critical business impact
Experience simplifying or consolidating privacy systems across teams, including sunsetting solutions that no longer serve the business
Professional experience in designing and building user and contextual signals and audience targeting features for ad platforms
Proficiency in programming languages such as Java, Python, C++, or similar, with a strong grasp of software development principles and design patterns
Experience in developing distributed cloud-based applications and proficiency in modern programming languages, preferably object-oriented
Proven experience in handling data at extremely large volumes with big data tools like Spark, and building high throughput low latency distributed systems that utilized the big data
Track record of mentoring engineers within and beyond your immediate team and influencing technical roadmaps across adjacent teams through clear articulation of business impact
Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities
Knowledge of the ad tech and advertising landscape, including programmatic advertising and digital marketing trends
Excellent communication, negotiation, and relationship-building skills, with the ability to work collaboratively with cross-functional teams
Strong understanding of data privacy, governance, and security concepts, including Privacy by Design principles
Experience with ads targeting using machine learning models
Experience working in the CTV space and knowledge of its unique constraints

Benefits

Comp & perks

Health Plans
Mental Health support
A 401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
Full-time salaried employees are immediately entitled to flexible time off