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Product Marketing Manager – Cyber Defense Services
NetNordic Finland. Shape NetNordic’s Cyber Defense Services portfolio and go-to-market story .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shaping and launching Cyber Defense Services, with a strong focus on product marketing, service portfolio management, and sales enablement. Proficient in translating complex technical information into compelling customer narratives while collaborating effectively across multiple teams.
Highest-signal resume keywords
Product MarketingService Portfolio ManagementSales EnablementCybersecurity ServicesB2B Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Service DefinitionMarket PositioningPricing StrategyBusiness Case DevelopmentCampaign ExecutionContent CreationTechnical CommunicationStakeholder CollaborationProduct LaunchMarket Analysis
Soft Skills
Proactive MindsetOwnership-DrivenExcellent CommunicationConstructive FeedbackCollaboration
Tools & Technologies
CRM PlatformsMarketing AutomationSharePointContent Management SystemsAI Tools
Industry Keywords
SOCMDRSIEMIncident ResponseVulnerability ManagementB2B EnvironmentManaged IT ServicesCyber Defense ServicesSales Enablement ContentProductization Processes
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Shape NetNordic’s Cyber Defense Services portfolio and go-to-market story
- Develop service definitions, packaging, tiers and market positioning for SOC, MDR, Incident Response and Vulnerability Management services
- Support pricing and commercial model decisions with market, competitor and customer insight
- Prepare and drive business cases and readiness for new and updated services from idea to launch
- Prioritise portfolio development based on customer needs, market trends and sales feedback
- Ensure service descriptions and documentation reflect the portfolio and communications
- Drive go-to-market activities with Sales and Marketing from early market signals to closed deals
- Develop messaging and positioning that turn complex security services into clear customer-centric stories
- Plan and execute launches and multi-channel campaigns with Marketing
- Create pitch materials, case stories, battlecards and other sales enablement tools
- Bring customer and sales feedback back into service development
- Work with cybersecurity experts, Sales, Marketing and service management colleagues
- Report to the Executive Vice President of Cyber Defense Services
Requirements
What you’ll need- 5+ years of experience in product marketing, B2B marketing, go-to-market or a similar role in technology or IT services
- Experience defining, packaging and launching complex B2B services or products
- Experience supporting sales through enablement content, campaigns or close collaboration with a sales team
- Ability to turn technical information into clear, compelling customer language, and to challenge experts constructively when the story isn’t landing
- Excellent written and verbal communication in English (Finnish is a strong plus)
- Experience working across multiple stakeholders and teams
- A proactive, ownership-driven mindset and comfort working in a fast-moving environment
- Experience with managed IT or cybersecurity services is a plus
- Understanding of SOC, MDR, SIEM, Incident Response, Vulnerability Management, or similar Cyber Defense Services is a plus
- Experience with sales enablement, service portfolio management, or productization processes is a plus
- Familiarity with CRM and marketing automation platforms is a plus
- Familiarity with SharePoint, CRM platforms, and content management systems is a plus
- Experience working in a technical B2B environment is a plus
- Interest in using AI tools to support content creation, documentation, and more efficient ways of working
- Candidates should be confident in their ability to pass Finnish Security and Intelligence Service (SUPO) background check procedures
Benefits
Comp & perks- full lunch benefit
- phone benefit
- extensive health insurance
- extensive leisure-time accident insurance
- Comprehensive occupational health services through Terveystalo
- Annual sports and culture benefit of €400 (ePassi)
- Paid training and certification opportunities
- Modern equipment and tools of your choice
- A flexible hybrid work model
- A collaborative work environment with skilled colleagues across the Nordics
- A culture that values trust, autonomy, and professional growth