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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading go-to-market strategies for financial products, with a strong focus on data-driven decision-making, competitive analysis, and cross-functional collaboration. Proven ability to develop and execute product marketing plans that drive adoption and revenue growth in regulated environments.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyMarketing Analytics ToolsCross-Functional LeadershipFinancial Services Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Segmentation StrategyA/B TestingCompetitive ResearchPricing AnalysisProduct PositioningBusiness Case DevelopmentData AnalysisMarketing RoadmapsCustomer Impact MeasurementRegulatory Compliance
Soft Skills
Attention to DetailMentoringCollaborationCommunicationProblem-Solving
Industry Keywords
FintechPaymentsDebit Card ProductsPrepaid Card ProductsConsumer LendingB2B2C DistributionCFPBTILAFCRAECOA
About the role
Key responsibilities & impact- Lead go-to-market efforts for Netspend’s debit and prepaid card product portfolio
- Support end-to-end GTM planning and execution for product launches, feature releases, and market expansions
- Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans
- Run A/B and multivariate tests on messaging, offers, and creative
- Use data to recommend positioning adjustments, channel investment, and product feature prioritization
- Monitor competitive landscapes across prepaid, neobank, and challenger bank segments
- Conduct customer and competitive research
- Build business cases for product marketing investments, including budgets, customer impact, LTV, and revenue contributions
- Analyze pricing elasticity, competitive benchmarks, and willingness-to-pay to recommend monetization approaches
- Develop pricing narratives aligned with brand values and regulatory requirements
- Develop co-marketing frameworks and joint value propositions with Partnerships
- Leverage partner ecosystems to extend product reach and drive incremental acquisition
- Own product value propositions, messaging hierarchies, and positioning by product line and customer segment
- Mentor junior marketing team members
- Establish product marketing roadmaps, competitive intelligence frameworks, operating models, processes, and playbooks
- Measure impact on product adoption, activation, and retention
Requirements
What you’ll need- 5–7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry
- Meticulous attention to detail and consistently high quality standards
- Proven track record supporting end-to-end GTM launches and driving adoption for financial products
- Experience with segmentation, messaging, and positioning for financial products across email, checkout, and landing pages
- Ability to work with data and creative briefs
- Strong cross-functional leadership experience with product, operations, engineering, bank partners, and legal in a regulated, matrixed environment
- Proficiency with marketing analytics tools and ability to draw actionable insights from data
- Preferred: experience with debit, prepaid, or reloadable card products, including Visa or Mastercard network-branded products
- Preferred: exposure to consumer lending, credit builder, or earned wage access products
- Preferred: familiarity with B2B2C distribution models and employer, government, and retail partnerships
- Preferred: working knowledge of CFPB, TILA, FCRA, and ECOA regulations
- Preferred: 7+ years relevant experience and a Bachelor’s degree, or equivalent combination of education and experience
- Must be legally authorized to work in the United States; sponsorship may be required to be disclosed
Benefits
Comp & perks- Annual performance bonus
- Equity participation
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Flexible/hybrid work environment
- Professional development budget
- Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans