Director, Field Marketing

Neumo

. Own and drive Neumo's national event strategy and annual operating model .

Posted 9/24/2026full-timeRemote • Illinois • United StatesLead💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in national event strategy, budget management, and team leadership, with a strong focus on driving event performance and ROI. Proven ability to design and execute large-scale events while aligning with business objectives and enhancing brand presence.

Highest-signal resume keywords

Event Marketing ManagementBudget ManagementPeople ManagementCross-Functional CollaborationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingEvent ManagementBudget ForecastingContract NegotiationReporting and AnalyticsEvent Performance MeasurementExperience DesignLead Conversion StrategyVendor ManagementPipeline Impact Analysis

Soft Skills

Strong Communication SkillsLeadershipCoachingAccountabilityExecutive Presence

Tools & Technologies

Event-Management SystemMonday.comAI-Enabled Tooling

Industry Keywords

Corporate Event ManagementSaaSGovtechPublic SectorRegulated Industry

About the role

Key responsibilities & impact

Own and drive Neumo's national event strategy and annual operating model
Allocate a significant national field-marketing budget across products, territories, and business units
Co-own event-driven pipeline and retention outcomes with Sales and business-unit leaders
Launch and scale Neumo's flagship annual customer conference planned for Q2 2027
Own conference strategy, experience design, registration, partner/sponsor program, supplier contracts, and P&L
Plan and manage logistics for sales kickoff, President's Club, and other strategic go-to-market meetings
Build, lead, and grow the events team
Protect and amplify the Neumo brand across events
Oversee venue, booth, shipping, staffing, and collateral logistics
Own the event-management system and improve processes through software adoption and AI-enabled tooling
Report event performance and ROI by goal, event type, product, territory, and business unit
Build and oversee the multi-million-dollar budget, including forecasting and contract negotiation
Design a high-conversion lead-to-opportunity flow from events
Serve as executive escalation point with vendors and venues
Partner with Sales Development and Inside Sales to convert booth meetings into discovery and demo calls
Align event programs with business, territory, and retention strategies
Partner with HRBP on hiring, headcount, compensation, career pathing, and workforce planning
Define team structure, reporting lines, role scope, and career paths
Set growth plans, coach employees, deliver feedback, and create stretch opportunities
Lead performance management and build a culture of accountability and ownership

Requirements

What you’ll need

10+ years of experience in field marketing, event marketing, or corporate/global event management
Experience managing a portfolio of 100+ events annually
5+ years of people-management experience
Experience recruiting, hiring, onboarding, and developing team members
Experience leading agencies, DMCs, production partners, and vendors
Experience in high-velocity, multi-workstream environments
Experience owning a large budget, including forecasting, procurement, contract negotiation, and ROI demonstration
Experience standing up or scaling a flagship customer conference, sales kickoff, or similarly large-scale/executive event
Experience partnering cross-functionally with Sales, business-unit leaders, and Customer Success
Experience designing executive, VIP, or incentive experiences
Public sector, govtech, SaaS, or regulated-industry experience is a strong plus
Ability to set a national event strategy and build an operating model
Ability to hire, develop, and lead event professionals
Budget and vendor management, including multi-million-dollar budgets and national/international vendor contracts
Reporting and analytics skills for demonstrating event value
Project management experience using tools like Monday.com
Executive presence with senior leadership and external government stakeholders
Strong written and verbal communication skills
Analytical ability to interpret cost per lead, cost per opportunity, and pipeline impact
Experience designing brand-elevating attendee experiences

Benefits

Comp & perks

Competitive benefits and compensation package
Equal Opportunity Employer