Regional Sales Manager

New Belgium Brewing

. Develop and execute annual regional commercial plans aligned with national sales and marketing strategies .

Posted 11/2/2026full-timeRemote • Illinois • United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial plans, managing distributor relationships, and utilizing analytical tools to drive brand performance. Proficient in sales strategy, trade marketing, and effective communication across diverse market environments.

Highest-signal resume keywords

Beverage Alcohol Sales ExperienceDistributor ManagementAnalytical SkillsTrade Marketing Tools DevelopmentCRM Systems Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentInventory PlanningMarket AnalysisForecastingBrand ManagementPricing StrategyTrade Spend ManagementPerformance TrackingMarket ExecutionRelationship Management

Soft Skills

Communication SkillsPresentation SkillsNegotiation SkillsRelationship-Building SkillsOrganizational Skills

Tools & Technologies

NielsenNABCAVIPGreat VinesPower BIMicrosoft Office

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in Marketing

Industry Keywords

3-Tier System DynamicsSpirits ExperienceTrade VisitsMarket ProgrammingBrand Education Programs

About the role

Key responsibilities & impact

Develop and execute annual regional commercial plans aligned with national sales and marketing strategies
Manage shipments, depletions, forecasts, and inventory planning to achieve volume and profit targets
Strengthen distributor and broker relationships to ensure alignment, accountability, and effective market execution
Conduct regular business reviews and adjust plans based on performance insights and market dynamics
Use Nielsen, NABCA, VIP, Great Vines, and Power BI to identify trends, track brand performance, and guide commercial decisions
Manage brand presence, pricing strategy, and trade spend to maintain profitability and competitive positioning
Conduct market visits with distributor teams to assess execution and identify growth opportunities
Manage key account relationships across on-premise, off-premise, and select national accounts
Support brand education programs and coordinate trade visits, ambassador activities, and regional events
Collaborate with internal compliance, marketing, and sales strategy teams on brand registrations, activation tools, and market programming
Represent the company at industry events, conferences, and market-level engagements
Travel 50%–75% across the assigned region, including IL/WI/MN/TX/OK
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s Degree in Business, Marketing, or related field
5–7 years of beverage alcohol sales experience; spirits experience preferred
Proven sales track record with demonstrated ability to meet or exceed targets
Strong distributor management experience and understanding of 3-tier system dynamics
Excellent communication, presentation, negotiation, and relationship-building skills
Strong analytical skills and proficiency with CRM systems and Microsoft Office tools
Ability to develop effective trade marketing tools and execute structured sales processes
Highly organized, self-directed, and capable of managing multiple priorities
Experience working with startup or emerging brands preferred
Experience working across multiple states or regions preferred
Must be able to communicate clearly, operate a computer, and navigate varying market environments
Must be able to regularly stand, walk, bend, and lift during market visits and field work

Benefits

Comp & perks

Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing