Senior Growth Marketing Manager

Newcode.ai

. Develop and execute marketing initiatives supporting growth, pipeline, brand, and commercial objectives .

Posted 10/16/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive growth and engagement, with a strong focus on demand generation, campaign management, and performance optimization across various channels. Proficient in translating complex concepts into effective messaging for targeted audiences, while leveraging data-driven insights to inform marketing initiatives.

Highest-signal resume keywords

Demand Generation StrategyCampaign ManagementMarketing AutomationAI / Legal Tech ExperienceKPI Monitoring and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData-Driven MarketingSEOEmail MarketingContent DevelopmentLead NurturingPerformance OptimizationEvent MarketingBrand PositioningCreative Campaign Development

Soft Skills

Strategic ThinkingCollaborationCommunicationCreativityAnalytical Skills

Tools & Technologies

HubSpotEmail Automation ToolsSocial Media PlatformsWebsite Analytics ToolsMarketing Analytics Software

Industry Keywords

AI TechnologyLegal TechnologyMarketing Qualified LeadsPipeline ManagementBrand VoiceCustomer EngagementMarket PositioningTrade ShowsWebinarsField Marketing

About the role

Key responsibilities & impact

Develop and execute marketing initiatives supporting growth, pipeline, brand, and commercial objectives
Identify growth opportunities and bring forward strategic, creative, and data-driven ideas
Translate business priorities into marketing plans with measurable goals and outcomes
Manage campaigns from strategy through execution, measurement, and optimization
Drive performance across website, email marketing, social media, paid media, and other marketing channels
Own demand generation strategy to build and convert qualified leads and support top-of-funnel growth
Design and execute campaigns generating awareness, engagement, and Marketing Qualified Leads
Partner with Sales and Legal Engineering to align marketing activity with pipeline and revenue goals
Develop and edit website, blog, email, social media, advertising, sales collateral, and other customer-facing content
Translate complex product, AI, and legal technology concepts into messaging for law firm audiences
Shape Newcode’s market positioning, messaging, brand voice, and visual identity
Own website content, messaging, landing pages, SEO, email automation, segmentation, and lead nurturing
Lead marketing strategy and execution for conferences, trade shows, customer events, webinars, and field marketing initiatives
Track event performance and ROI
Define, monitor, and report marketing KPIs and provide actionable insights to leadership
Establish testing, learning, and continuous optimization across marketing

Requirements

What you’ll need

5+ years experience in marketing, preferably in a AI / tech start up
5+ years experience in AI / legal tech
Experience with marketing tools such as HubSpot is a plus
Candidates must be authorized to work in the applicable country without employer sponsorship

Benefits

Comp & perks

Culture of trust and excellence: Be part of a team that values reliability, respect, and initiative, where everyone’s contribution matters and diversity drives creativity.
Collaborative environment: Work with talented, driven peers on bleeding-edge legal engineering solutions with real-world impact.
Growth and ownership: Shape your role as we grow. Take ownership and drive outcomes from the start of your journey.
Inclusive culture of excellence and trust: We reward initiative, respect, integrity, and teamwork, and are committed to building a global, inclusive team. Your drive, curiosity, and ideas matter more than your background.