Senior Performance Creative Strategist

NewForm

. Own creative strategy and execution for assigned clients as their primary creative point of contact .

Posted 10/31/2026full-timeNew York City • New York • United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy, with a strong ability to translate client goals into actionable creative plans. Proficient in managing multiple clients and production workflows while delivering measurable results through effective storytelling and concept development.

Highest-signal resume keywords

Performance Creative StrategyConcept DevelopmentStrong Writing SkillsClient ManagementCreative Process Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyConceptingWritingProducing Paid AdsStorytellingData AnalysisCreative Hypothesis DevelopmentVisual ExecutionDirect Response AdsUser-Generated Content (UGC)

Soft Skills

Clear DirectionFeedback IncorporationMentoring CreativesCollaborationAdaptability

Tools & Technologies

AI Tools for IdeationScriptingProductionEditing

Industry Keywords

Consumer BrandsHigh-Growth Startup EnvironmentPaid Social FormatsCreative Production Workflows

About the role

Key responsibilities & impact

Own creative strategy and execution for assigned clients as their primary creative point of contact
Translate client goals, audience insights, and performance data into creative strategies and actionable test plans
Lead concept development and scripting across hooks, angles, formats, and storytelling approaches
Guide in-house content teams and external creators through production with clear briefs and actionable feedback
Partner with editors to execute concepts and maintain creative quality
Analyze creative performance and turn findings into the next round of testing
Manage multiple clients and production workflows, priorities, timelines, and deliverables
Lead brainstorms and present creative recommendations to clients
Share feedback and learnings to help other creatives grow
Monitor culture, platform trends, and emerging tools for creative opportunities

Requirements

What you’ll need

5 to 7 years of experience in performance creative strategy
Track record of concepting, writing, and producing paid ads that drive measurable results
Strong writing and storytelling skills
Understanding of hooks, pacing, messaging, and visual execution
Ability to derive creative hypotheses from performance data
Ability to own the full creative process from idea through production, delivery, and iteration
Experience working directly with clients and incorporating feedback
Ability to manage competing priorities across multiple accounts
Ability to provide clear direction and take responsibility for results
Bonus: experience creating direct response ads for consumer brands or apps
Bonus: experience directing creators, producing UGC, or working across multiple paid social formats
Bonus: proficiency with AI tools for ideation, scripting, production, or editing
Bonus: experience mentoring creatives or improving creative production workflows
Bonus: experience in a high-growth startup environment
Must be legally authorized to work in the United States or not require employer sponsorship for a work visa, as addressed in the application form

Benefits

Comp & perks

Performance bonus of up to 20% based on impact
Company-paid health, dental, and vision insurance
$300 monthly commuter benefit
Unlimited PTO / sick days
Team offsites