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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital media campaigns, client relationship development, and data analysis to optimize campaign performance and ensure client satisfaction. Proficient in leveraging programmatic strategies and managing DSP clients to drive account growth.
Highest-signal resume keywords
Digital Media Campaign ManagementClient Relationship DevelopmentData Analysis and OptimizationDSP/Exchange ExperienceAdvanced English Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisRFP DevelopmentExcel ProficiencyPowerPoint ProficiencyProgrammatic AdvertisingLead GenerationKPI MonitoringFirst-Party Data ManagementTroubleshootingMedia Strategy Development
Soft Skills
Problem SolvingTeam CollaborationAttention to DetailPositive AttitudeMulti-tasking
Tools & Technologies
DMPsDSPsAd Operations ToolsPublisher Development ToolsDigital Media Platforms
Certifications & Qualifications
BA/BS Degree
Industry Keywords
Healthcare AdvertisingClient SatisfactionCampaign ManagementCross-Functional CollaborationDigital Media Planning
About the role
Key responsibilities & impact- Oversee a book of business, including developing and managing client relationships, digital media campaigns, and requests for proposals (RFPs)
- Assist Sales with closing new business, growing and retaining existing accounts, and ensuring overall client satisfaction
- Serve as liaison between internal cross-functional teams and clients
- Manage digital media campaigns across display, mobile/tablet, OTT, pre-roll video, lead generation, and custom sponsorships
- Monitor daily delivery metrics, provide optimization recommendations, ensure campaigns meet KPIs, and secure incremental budgets and renewals
- Analyze campaign performance metrics and develop optimization strategies with Ad Ops and Publisher Development Teams
- Troubleshoot issues collaboratively
- Develop campaign reporting and send clients performance updates
- Assist Sales with upselling products
- Manage DSP clients and support account growth
- Respond to RFPs, develop media strategies, and create Excel and PowerPoint proposals
- Analyze brand briefs and align client goals with Adprime offerings
- Leverage DMPs to identify segments and forecast inventory
- Request avails and develop site lists with Publisher Development
- Build and manage first-party data segment library
- Collaborate with third-party data providers to identify segments and forecast scale and inventory
Requirements
What you’ll need- 5-10 years of experience in digital media (planning and/or campaign management)
- Ability to multi-task, prioritize and adhere to deadlines, and solve problems
- Team player who is positive, hard-working, and who has a can-do attitude
- Strong communication skills with high attention to detail
- Ability to analyze data and clearly communicate findings
- Forward thinking with a client satisfaction mindset
- Proficient in MS Office, specifically with strengths in Excel and PowerPoint
- Advanced English writing and speaking skills (mandatory)
- BA/BS required
- Managed service and DSP/exchange experience preferred
- Programmatic experience and/or prior experience in healthcare advertising preferred
Benefits
Comp & perks- Equal opportunity employer
- Inclusive, equitable and respectful workplace
