Director, Strategy Marketing

Nexperia

. Shape the long-term direction of BG ICS and provide governance and operating discipline .

Posted 10/30/2026full-timeRemote • Texas • United States, Germany, NetherlandsLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Semiconductor Sales and Marketing, with a strong focus on Power, Signal, and Analog ICs. Proven ability to drive revenue growth, manage marketing budgets, and influence strategic decisions across global teams.

Highest-signal resume keywords

Master Degree In Electrical Engineering15+ Years In Semiconductor Sales & MarketingStrong Financial Modeling And Analytical SkillsProven Record Growing Revenue And Market ShareExcellent Communication And Facilitation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Marketing LeadershipPipeline ManagementDesign-In ManagementMarket Research And IntelligenceBudget ManagementRevenue Growth StrategyPricing StrategyGo-To-Market PlanningKPI And OKR TrackingMarket Analysis

Soft Skills

Strategic ThinkingDecision-Making Under UncertaintyIntercultural AwarenessInfluence Across Business GroupsExecutive Presence

Tools & Technologies

ExcelPower BI

Certifications & Qualifications

MBA (Preferred)

Industry Keywords

SemiconductorPower ICsSignal ICsAnalog ICsMarket ShareInvestment DecisionsSales And Marketing TrainingGlobal TeamsC-Level EngagementMarket Trends

About the role

Key responsibilities & impact

Shape the long-term direction of BG ICS and provide governance and operating discipline
Guide investment and divestment decisions and drive the operating rhythm across Nijmegen, Dallas and global sites
Hold decision rights on segment priorities and co-own roadmap priorities with Product Management and R&D leaders
Represent BG ICS in company strategy and annual planning and LTP processes
Consolidate global BG ICS demand with sales, business group ambition and central marketing teams
Lead BG ICS input to the annual strategy cycle, LTP and Deep Dive
Decide priority market segments and applications and set segment strategies with revenue, share and design-win targets
Direct market research and intelligence to size markets, track share and identify opportunities and trends
Analyze competitor portfolios and strategic directions and provide market input to M&A, partnership and investment opportunities
Track competitors and brief leadership on pricing, capacity and technology moves
Own the BG ICS T&E budget, including market reports, intelligence sources, events and demand-creation programs
Co-own roadmap priorities with Product Management, R&D and Technology teams
Define segment value propositions and positioning for product families
Approve go-to-market plans and launch messaging for new product introductions
Meet key customers to discuss strategic directions and future requirements
Serve as BG spokesperson at corporate events, town halls, webinars, external events and conferences
Manage the pipeline process and tools to develop sales opportunities through design-in and win
Build BG ICS application online presence, including application notes, reference designs and web content
Coordinate application and product demos for Nexperia exhibitions
Represent Nexperia to media and analysts
Contribute to BG business decisions, targets and resource allocation as a Leadership Team member
Establish, monitor, track and report annual and quarterly KPI and OKR results
Serve as the connection point for company matters
Partner cross-functionally with Sales, Product Management, R&D, Quality and central Marketing
Coordinate BG ICS Sales & Marketing training for regional sales and FAE teams

Requirements

What you’ll need

Master degree of Electrical Engineering or Physics; business qualification (e.g., MBA) is a plus
15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership
Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets
Proven record growing revenue and market share in IC segments through segment strategy, pricing and go-to-market
Experience owning marketing budgets and contributing to BG-level P&L, LTP and investment decisions
Strong command of pipeline and design-in management processes and tools
Strong financial modeling and analytical skills (Excel, Power BI or similar)
Experience working across cultures in European, US and Asian settings
Dutch, Indian, or Mandarin speaking ability is a plus
Excellent communication and facilitation skills with senior executives and boards
Senior leadership: leading leaders and building high-performing global teams
Strategic thinking and decision-making under uncertainty
Influence across BGs, regions and the EMT; executive presence with C-level customers, media and analysts
Fluent English in spoken and written
Intercultural awareness
Self-driven and demonstrating Nexperia's values: Passion, Professionalism, Perseverance and Performance

Benefits

Comp & perks

Equal-opportunity employment and non-discrimination policy
Inclusive and accessible recruitment process
Safe work environment
Reasonable adjustments where requested
Employee resource groups, including the Pride Network Group and global and local Women's groups