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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, particularly within the electronics sector, with a strong focus on product positioning, customer engagement, and team leadership. Proficient in leveraging marketing tools and methodologies to drive business growth and enhance customer relationships.
Highest-signal resume keywords
B2B Marketing ExperienceProduct PositioningElectrical/Electronic Engineering DegreeCommunication SkillsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ToolsData AnalyticsApplication of Marketing MethodologiesComponent SelectionQualification Processes
Soft Skills
Influencing SkillsRelationship BuildingSelf-MotivatedResults DrivenTeam Player
Industry Keywords
Power SemiconductorsDesign EngineeringAutomotive ApplicationsIndustrial ApplicationsCommercial Applications
About the role
Key responsibilities & impact- Create and curate content to drive Awareness, Interest, Desire, and Action within customers’ and prospects’ design engineering communities
- Conceive and execute internal communications programs to keep regional teams up-to-date on Business Group strategies
- Advise Product Groups on product positioning and ensure NPI programs are differentiated from competitors and aligned with the overall BG marketing strategy
- Organize and lead marketing campaigns to promote selected portfolios
- Support the Business Group strategy team with strategic alignments, new venture planning, and due diligence activities
- Drive ad-hoc marketing initiatives
- Represent Nexperia and the Business Group at virtual events and seek speaker opportunities
- Work across Regional Marketing and Product Group teams to grow Business Group sales and customer expansion
- Build relationships with marketing professionals across Nexperia and share best practices
- Ensure product and application demos support the marketing strategy
- Serve as a member of the Business Group’s Global Marketing Leadership Team
- Build, lead, and inspire a small team
Requirements
What you’ll need- Bachelors Degree or equivalent in Electrical/Electronic Engineering or similar discipline
- Minimum 5 years experience in B2B marketing, including application of marketing tools and methodologies and understanding of key business metrics
- Knowledge about electronics, preferably power semiconductors with electronic product design and design-in processes, including component selection & qualification
- Preferably knowledge in programming, data analytics and management
- Excellent communication, influencing, and relationship building skills
- Highly self-motivated and results driven; continuous improvement mentality; team player
- Willingness to travel
- Excellent written and verbal communication skills in English
- Experience in automotive, industrial and commercial applications is a plus
Benefits
Comp & perks- Equal-opportunity employer
- Inclusive and accessible recruitment process
- Safe work environment
- Reasonable adjustments where requested
- Employee resource groups, including the Pride Network Group and global and local Women's groups
