Strategic Account Manager

Nexstar Media Group, Inc.

. Develop consultative strategies aligned with advertiser objectives, audiences, and success measures .

Posted 10/28/2026full-timeBinghamton • New York • United StatesMid-LevelSenior💰 $40,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital advertising and consultative strategies to drive revenue growth and client retention. Proficient in analytics, audience targeting, and performance marketing to deliver actionable insights and recommendations.

Highest-signal resume keywords

Digital Advertising ExpertiseConsultative SellingAnalytics ProficiencyStrategic Account ManagementPerformance Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingAudience TargetingAttributionPerformance MarketingCampaign AnalysisRevenue Strategy DevelopmentClient-Specific Strategy DevelopmentMarket ResearchProposal SupportIntegrated Marketing Solutions

Soft Skills

Communication SkillsRelationship BuildingPresentation SkillsAnalytical SkillsCoaching Skills

Tools & Technologies

CRM PlatformsReporting PlatformsAnalytics ToolsDigital Services

Industry Keywords

Media SalesBroadcast ExperienceAgency ExperienceDigital Advertising ExperienceConsultative Selling

About the role

Key responsibilities & impact

Develop consultative strategies aligned with advertiser objectives, audiences, and success measures
Identify renewal, upsell, and cross-sell opportunities
Support station digital revenue and budget attainment
Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies
Translate complex capabilities and performance data into clear business recommendations
Educate clients and sales teams on trends, best practices, and growth opportunities
Partner with Account Executives from prospecting through renewal while maintaining clear account ownership
Conduct research and account planning to develop client-specific strategies
Participate in discovery meetings, presentations, and business reviews as the digital strategy expert
Support proposals, audience recommendations, and integrated marketing solutions
Analyze campaign results and convert findings into actionable insights
Lead performance reviews that demonstrate ROI and recommend next steps
Identify performance risks and opportunities that improve retention and account growth
Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience
Coach sales teams on digital solutions, consultative selling, and effective use of insights
Share market intelligence and success stories that strengthen digital selling
Own client outcomes, retention, and revenue expansion

Requirements

What you’ll need

3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling
Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing
Proven ability to develop and present strategies that drive revenue and business results
Strong analytical, sales, communication, presentation, and relationship-building skills
Experience with research, analytics, CRM, and reporting platforms
Media, broadcast, agency, or digital advertising experience preferred

Benefits

Comp & perks

Commission and bonus potential