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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B and B2C marketing analytics, including pipeline measurement, attribution modeling, and data visualization. Proficient in SQL and experienced in using marketing automation tools to drive insights and recommendations for growth.
Highest-signal resume keywords
B2B Marketing AnalyticsSQL ProficiencyMarketing Automation (Marketo, Salesforce)Data Visualization (Tableau, Looker)Consumer Acquisition Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AnalyticsGrowth AnalyticsData AnalyticsMulti-Touch AttributionA/B TestingFunnel Performance MeasurementCampaign AttributionSQLData ModelingAnalytical Reasoning
Soft Skills
MentoringCommunicationInfluencing Without AuthorityProblem SolvingCollaboration
Tools & Technologies
Marketo MeasureSalesforceSnowflakeGA4Google AdsStreamlitTableauLookerDbtClaude Code
Industry Keywords
B2B MarketingB2C MarketingPipeline AnalyticsAcquisition ChannelsMarketing MetricsSEO AnalyticsSaaS AnalyticsEducation TechnologyMarketplace AnalyticsConsumer Acquisition
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Own measurement of Niche's B2B marketing and pipeline analytics, from marketing-sourced demand through qualified leads, opportunities, and closed business
- Own B2C growth and registration analytics across acquisition channels and user conversion
- Define marketing metrics, calculation methods, and reporting locations
- Analyze channel and campaign contribution to pipeline and guide demand-generation investment
- Develop leading-indicator reporting for pipeline health
- Own the B2B attribution model in Marketo Measure and maintain data flows between Marketo, Salesforce, and Snowflake
- Support business forecasting and pipeline reviews with documented methodology and confidence levels
- Own registration and acquisition measurement, including funnel performance and campaign/channel attribution
- Measure paid acquisition efficiency and support media-mix, budget, and forecasting decisions
- Partner with Growth Marketing and Lifecycle on opportunity sizing, growth tests, tracking troubleshooting, and reporting
- Build and maintain marketing dashboards and self-serve views
- Own organic search analytics and monitor organic traffic shifts
- Partner with Product and Data Engineering on event tracking and data models
- Apply reproducible SQL, documented methodology, validated results, and rigorous analytical reasoning
- Review and pressure-test analyses and act as subject matter expert on acquisition-funnel data
- Mentor analysts informally and share techniques across the analytics team
- Write measurement requirements, contribute to dbt models and the semantic layer, and QA delivered work
- Champion AI-assisted analytics and help colleagues adopt reliable workflows
- Present findings and recommendations to senior leadership
Requirements
What you’ll need- Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field
- 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function
- Experience owning marketing measurement end to end, from tracking implementation through reporting and recommendation
- Experience with consumer acquisition data and web analytics and paid media platforms, including GA4, Meta, and Google Ads
- Experience with B2B marketing and pipeline analytics, including lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through closed business
- Experience with marketing automation, CRM, and attribution data, such as Marketo, Marketo Measure, and Salesforce
- Ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders
- Experience in a fast-paced, cross-functional environment with shifting priorities
- Senior proficiency in SQL, including writing, reviewing, and troubleshooting complex queries independently
- Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, or Looker
- Working knowledge of Snowflake, dbt, and version-controlled analytics work
- Experience designing and interpreting A/B and growth tests
- Experience using AI-assisted analytics tools such as Claude Code and validating their output
- Comfort operating as a senior individual contributor, influencing without authority, working independently on complex problems, and mentoring peers
- Only applications/resumes written in English will be accepted
- Nice-to-have: Python or R, SEO analytics, semantic or self-serve metrics layers, SaaS/education technology/marketplace analytics, and education-sector experience
Benefits
Comp & perks- All interviews are held remotely
- Candidate experience is prioritized through a transparent, authentic, and comprehensive interview process
- AI-powered tools are used to help evaluate applications, with an opt-out request available