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Marketing Leader
Nimble Gravity. Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing strategy, campaign management, and performance optimization, with a strong focus on client collaboration and effective communication. Proficient in using Mailchimp and Salesforce for executing and managing email campaigns and lead management.
Highest-signal resume keywords
Email Marketing StrategyMailchimp Campaign ManagementSalesforce Lead ManagementCopywriting SkillsA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingMarketing AutomationCampaign Performance ReportingSegmentationList ManagementNurture SequencesDrip CampaignsLifecycle JourneysEmail DeliverabilityAutomation Workflows
Soft Skills
Client CommunicationDeadline Management
Tools & Technologies
MailchimpSalesforce
Industry Keywords
B2B Email MarketingCAN-SPAMGDPRLead GenerationAudience Segmentation
About the role
Key responsibilities & impact- Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities
- Translate business objectives into email marketing strategy and recommendations
- Present campaign plans, timelines, and performance results to the client
- Write and edit email copy, including subject lines, body content, and calls to action
- Design B2B email sequencing and journey logic for lead generation and nurture campaigns
- Plan multi-touch campaigns coordinating timing, messaging, and audience segments
- Ensure campaigns reflect the client's brand voice, messaging, and standards
- Build, test, QA, and launch email campaigns in Mailchimp
- Set up and manage automation workflows and triggers
- Build and maintain audience segments and list hygiene
- Manage lead enrollment into campaigns and journeys using Salesforce data, lead status, and routing
- Monitor sending best practices, CAN-SPAM, GDPR where applicable, and deliverability health
- Track and report opens, clicks, conversions, and campaign performance
- Run A/B tests on subject lines, content, send times, and sequencing
- Turn performance data into client recommendations and optimize future campaigns
Requirements
What you’ll need- 2 to 4 years of experience in email marketing, marketing automation, or a related field
- Hands-on experience building, testing, and launching campaigns in Mailchimp is required
- Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment
- Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert
- Experience building nurture sequences, drip campaigns, or lifecycle journeys
- Comfortable working directly with client stakeholders and communicating clearly under deadline
- Working knowledge of segmentation, list management, and email automation logic
- Understanding of email deliverability fundamentals, A/B testing, and performance reporting
- Available to commit contract hours for the duration of the engagement
- We do not sponsor HB1 visas
Benefits
Comp & perks- Contract engagement
- Remote work (US)
- Equal Opportunity Employer