Growth Strategy – Performance Specialist

NIR-YU

. Review performance across paid media, websites, e-commerce, CRM, email, SEO, marketplaces, and other available channels .

Posted 10/14/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media management, performance analysis, and digital strategy, with a strong focus on data interpretation and actionable insights. Proficient in utilizing AI tools for research and operational improvements while effectively communicating analytical findings.

Highest-signal resume keywords

Paid Media ManagementPerformance AnalysisGoogle AdsMeta AdsConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingDigital StrategyPerformance AnalysisCROData InterpretationLead GenerationE-commerce PlatformsMarketing AutomationAnalytical ReportingControlled Experimentation

Soft Skills

Strong Written EnglishPresentation SkillsResearch DisciplineDocumentationPrioritization

Tools & Technologies

Google AdsMeta AdsGA4GTMCRMShopifyAI Tools

Industry Keywords

Performance MetricsCustomer AcquisitionMarketing OperationsEmail MarketingSEO

About the role

Key responsibilities & impact

Review performance across paid media, websites, e-commerce, CRM, email, SEO, marketplaces, and other available channels
Identify trends, anomalies, risks, tracking concerns, and growth opportunities
Connect channel metrics to revenue, conversion rate, acquisition cost, ROAS, MER, lead quality, retention, and other commercial outcomes
Produce concise weekly and monthly summaries separating confirmed findings from assumptions and unresolved questions
Research opportunities across acquisition, funnels, CRO, creative, websites, email, SEO, automation, and customer journeys
Prepare and prioritize evidence-based recommendations with expected impact, resources, dependencies, risks, and measurement plans
Review conversion journeys and flag tracking, attribution, CRM, automation, and data-quality gaps
Create controlled experiments and maintain testing, opportunity, risk, and learning logs
Manage assigned lead-generation accounts in Google Ads and Meta Ads when required
Monitor performance, control budget pacing, troubleshoot issues, and complete optimizations during media-buyer gaps
Prepare agendas, executive summaries, presentation content, talking points, and decision questions
Coordinate with media buyers, analysts, designers, developers, SEO, email, and automation specialists
Verify numbers, terminology, links, claims, scope, timelines, and supporting evidence before client-facing delivery
Use AI for research, analysis, reporting, meeting preparation, documentation, QA, and workflow improvement

Requirements

What you’ll need

Strong experience in paid media, growth marketing, performance analysis, digital strategy, or marketing operations
Ability to interpret data commercially and explain what changed, why it matters, and what should happen next
Working knowledge of Google Ads, Meta Ads, GA4, GTM, CRM and marketing automation, Shopify or comparable e-commerce platforms, and reporting tools
Recent hands-on experience managing and optimizing both Google Ads and Meta Ads, particularly for lead-generation accounts
Ability to enter an unfamiliar account, diagnose immediate performance or tracking issues, and implement controlled optimizations when coverage is required
Understanding of CRO, funnels, landing pages, creative testing, lifecycle marketing, and customer acquisition
Strong written English and the ability to present analytical findings clearly in spoken English
Disciplined research, documentation, prioritization, and follow-through across several accounts
Practical use of AI tools for real analytical and operational work, with reliable human verification
Comfort receiving challenge, revising work accurately, and defending recommendations with evidence