Director of Lifecycle and Retention

Nood

. Build the roadmap for increasing retention, repeat purchase, purchase frequency, and customer lifetime value across the device and skincare business.

Posted 11/4/2026full-timeAustin • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle strategy and retention management, with a strong focus on customer engagement, repeat purchase, and lifetime value optimization. Proficient in leveraging data-driven insights to shape marketing strategies and enhance customer experiences across ecommerce platforms.

Highest-signal resume keywords

Lifecycle Strategy ManagementKlaviyo ExpertiseCustomer Retention ImprovementCohort Analysis TranslationEcommerce Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifetime Value OptimizationEmail Campaign ExecutionSMS Marketing StrategySegmentation and AutomationWebsite MerchandisingData AnalysisTesting and ReportingProduct BundlingSubscription EngagementCreative Brief Development

Soft Skills

Commercial JudgmentStrategic ThinkingCollaboration with Senior LeadershipCreative InstinctsCustomer Experience Focus

Tools & Technologies

KlaviyoSMS PlatformsEcommerce PlatformsAnalytics ToolsMarketing Automation Tools

Industry Keywords

BeautySkincareConsumer GoodsSubscriptionsDurable Products

About the role

Key responsibilities & impact

Build the roadmap for increasing retention, repeat purchase, purchase frequency, and customer lifetime value across the device and skincare business.
Shape introductory offers, entry products, and bundles with acquisition and marketing teams.
Lead lifecycle strategy for website bundles, subscription options, cross-sells, and product recommendations.
Own email and SMS strategy, campaign planning, execution, and performance across nurture, abandonment, onboarding, education, replenishment, cross-sell, and winback.
Develop connected customer experiences for device, skincare, and combined customers.
Build programs supporting consistent product use, timely replenishment, and subscription engagement.
Connect new product launches to existing customers through education, offers, merchandising, and lifecycle communications.
Guide creative briefs, copy, and design while maintaining useful education and consistent brand voice.
Track cohorts from acquisition through repeat purchase and lifetime value; test offers, messaging, timing, and website experiences.
Manage deliverability, list health, consent, platform performance, and agency or freelance resources.
Work directly with the CEO and future CMO to influence marketing and ecommerce decisions.

Requirements

What you’ll need

Experience leading lifecycle and retention for a growing consumer or ecommerce brand, with meaningful accountability for customer and revenue outcomes.
A track record of improving repeat purchase, retention, and customer lifetime value.
Experience shaping acquisition offers and website merchandising, with an understanding of how first-purchase decisions influence downstream customer behavior.
Deep hands-on expertise in Klaviyo and an SMS platform, including segmentation, automation, testing, and reporting.
Strong commercial judgment around bundles, discounting, subscriptions, and profitable growth.
Ability to translate cohort analysis and customer insights into clear priorities and effective programs.
Strong instincts for copy, creative, and customer experience.
Comfort moving between strategy and execution and working directly with senior leadership.
Experience in beauty, skincare, consumables, subscriptions, or a business combining durable products with recurring purchases is particularly relevant.