Director, Marketing – Recruitment Strategy

Noodle

. Lead all creative functions for higher education clients .

Posted 10/16/2026full-timeRemote • United StatesLead💰 $95,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative functions for higher education clients, with a strong focus on brand storytelling, performance-oriented marketing, and strategic recommendations based on market research. Proven ability to collaborate across departments and engage with senior stakeholders to drive measurable outcomes.

Highest-signal resume keywords

Digital Marketing ExperienceMarket Research ExpertiseCreative Strategy DevelopmentEnrollment Funnel UnderstandingStakeholder Engagement

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Vision DefinitionPerformance OptimizationCampaign ExecutionContent ProductionCompetitive AnalysisStrategic RecommendationsData AnalysisWorkshop FacilitationConsulting Engagement StructuringBrand Storytelling

Soft Skills

Relationship BuildingCollaborationPresentation SkillsConsultative PartnershipCommunication

Tools & Technologies

Marketing Automation ToolsCRM PlatformsSEO StrategiesPaid Media StrategiesContent Marketing Strategies

Industry Keywords

Higher EducationEnrollment FunnelDigital MarketingBrand WorkIntegrated Campaigns

About the role

Key responsibilities & impact

Lead all creative functions for higher education clients
Define and elevate creative vision while building a modern, high-performing creative function
Deliver compelling brand storytelling and scalable, performance-oriented marketing creative
Sell bold, differentiated creative concepts to university partners
Optimize creative output for performance, scale, speed, iteration, and measurable outcomes
Oversee design, art direction, video, creative strategy, and content production
Establish systems, standards, and workflows for brand work and high-throughput execution
Execute integrated campaigns across advertising, websites, email, social, video, TV/CTV, audio, print, and out-of-home channels
Serve as a consultative partner, diagnosing marketing and enrollment challenges
Lead workshops and discovery engagements with university stakeholders
Prepare and deliver presentations to secure stakeholder buy-in
Scope engagements with account and business development teams
Develop sequenced action plans with owners, timelines, and success measures
Apply market and user research, competitive analysis, and AI tools
Translate research into strategic recommendations across the marketing funnel
Collaborate with internal teams and brief copywriters, designers, and implementation teams
Analyze performance data and recommend strategic direction
Map the student journey and recruitment-funnel touchpoints

Requirements

What you’ll need

7+ years of experience in digital marketing; agency experience preferred
Experience across a range of institution types and program types
Direct experience in higher education or with higher education clients
Experience leading workshops and presenting to senior stakeholders
Strong background in market research, competitive analysis, and strategy development
Deep understanding of the enrollment funnel from demand generation through matriculation in online higher education programs
Experience scoping and structuring consulting engagements, including estimating effort and setting client expectations
Track record of producing recommendations that clients implement
Ability to build strong relationships and collaborate across departments
Must reside in the continental United States, close to a major airport
Must be available during core business hours, 9 a.m.–5 p.m., with slight time-zone flexibility
Reliable high-speed internet connection and quiet, organized workspace for camera-on partner-facing meetings
Travel availability up to 20% of the time
Familiarity with marketing automation tools and CRM platforms is optional but valuable
Experience with SEO, paid media, and content marketing strategies is optional but valuable

Benefits

Comp & perks

Work from our beautiful NYC office OR the comfort of your home office!
Computer and charger on us!
401(k) with company match, plus equity opportunities
Medical, dental, and vision insurance for you and your family, including mental health benefits like Headspace and Talkspace
Employer-paid life and disability insurance
Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance
Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits
Pre-tax benefit options for eligible healthcare, dependent care, and commuting expenses
Employee Assistance Program (EAP)
Paid parental leave
Wellness initiatives and resources
Free subscription to the Calm app
Employee discount program
4 weeks of paid vacation, 10 paid holidays, and paid sick leave
Monthly mobile connectivity stipend
Annual education stipend for lifelong learning
Growth opportunities