Senior Director, Integrated Marketing

Noodle

. Lead all creative functions in service of higher education clients .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $95,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative functions and developing high-impact marketing strategies tailored for higher education clients. Proven ability to optimize creative output through data-driven insights and foster strong client relationships while managing cross-functional teams.

Highest-signal resume keywords

Creative Vision DevelopmentHigher Education Marketing ExperienceProject Management SkillsClient Relationship ManagementData-Driven Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBrand StorytellingContent ProductionPerformance MarketingCreative StrategyCampaign DevelopmentAnalytics MonitoringTeam LeadershipMentoringOperational Efficiency

Soft Skills

Excellent CommunicationInterpersonal SkillsOrganizational SkillsCollaborationInfluencing Stakeholders

Tools & Technologies

WrikeGoogle Workspace

Industry Keywords

Higher EducationEducation TechnologyB2B2C Business ModelsBrand PositioningIntegrated Campaigns

About the role

Key responsibilities & impact

Lead all creative functions in service of higher education clients
Define and elevate creative vision while building a modern, high-performing creative function
Deliver compelling brand storytelling and scalable, high-impact performance marketing creative
Sell bold, differentiated creative concepts to university partners
Optimize creative output for performance through speed, iteration, testing, and data-driven improvement
Oversee design, art direction, video, creative strategy, and content production
Establish systems, standards, and workflows for exceptional brand work and efficient, high-throughput execution across channels
Support research, brand strategy, institutional positioning, and integrated campaign development across digital and traditional channels
Lead partner engagement and serve as a primary client-facing marketing lead for university programs
Collaborate with media, demand generation, enrollment, strategy, creative, and analytics teams
Monitor performance analytics and generate actionable insights
Create executive-level materials and presentations
Oversee assigned Brand & Planning Coordinators
Mentor talent and foster continuous learning and innovation
Leverage AI to generate operational efficiencies and drive scale

Requirements

What you’ll need

Bachelor's degree required
10-15 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
Previous experience managing direct reports is required
Proven track record of developing and executing successful marketing strategies and campaigns
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Strong organizational and project management skills with the ability to balance multiple priorities
Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
Experience reviewing marketing content created for clients
Familiarity with Wrike, or a similar project management system, is a plus
Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
Must reside in the continental United States and be legally authorized to live and work in the United States
Must reside within close proximity to a major airport
Reliable, high-speed internet connection and a quiet, organized workspace
Available during 8am–5pm Pacific Time
Willingness to travel up to 20% of the time

Benefits

Comp & perks

Work from our beautiful NYC office OR the comfort of your home office!
Computer and charger on us!
401(k) with company match, plus equity opportunities
Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace)
Employer-paid life and disability insurance
Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance
Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits
Pre-tax benefit options that help you save on eligible healthcare, dependent care, and commuting expenses
Employee Assistance Program (EAP)
Paid parental leave
Wellness initiatives and resources
Free subscription to the Calm app
Employee discount program
4 weeks of paid vacation + 10 paid holidays + paid sick leave
Monthly mobile connectivity stipend
Annual education stipend for lifelong learning
Growth opportunities - we pride ourselves on creating environments where employees can be themselves and grow within and around the company