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Paid Social Specialist – Mid-Senior
Nord Security. Own Paid Social performance and growth for Saily across multiple global markets, focusing on Meta, TikTok, and X .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Social performance and growth, with a focus on user acquisition strategies that drive app installs and revenue. Proficient in managing substantial budgets and utilizing AI tools for campaign optimization and creative production.
Highest-signal resume keywords
Meta Ads ExpertiseTikTok Ads ExpertiseCampaign ManagementData-Driven StrategyMobile App Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Acquisition MarketingPerformance MarketingFull-Funnel OptimizationExperimentationBudget ManagementCreative TestingIncrementality ThinkingAI Tools UtilizationConversion Rate OptimizationB2C Marketing
Soft Skills
Strong CommunicationCollaboration SkillsOwnershipIndependent Results-Driven
Tools & Technologies
AppsFlyerAdjustSKANConversion APIsAI Marketing Tools
Industry Keywords
Paid SocialGrowth MarketingUser AcquisitionMobile AppsE-CommerceConsumer SubscriptionGlobal CampaignsTravel Industry
About the role
Key responsibilities & impact- Own Paid Social performance and growth for Saily across multiple global markets, focusing on Meta, TikTok, and X
- Translate business goals into user acquisition strategies driving app installs, first purchases, and revenue at efficient CAC and ROAS
- Manage, optimize, and scale campaigns with a seven-figure monthly budget
- Build and run experimentation across audiences, creatives, messaging, bidding strategies, campaign structures, app stores, and landing pages
- Partner with Creative, Analytics, BI, Product, and CRM teams to improve creative performance, conversion rates, and user lifetime value
- Monitor campaign performance, seasonality, travel trends, and market dynamics to identify opportunities and risks
- Analyze performance and business data, forecast outcomes, and shape strategic decisions
- Use AI to optimize and automate creative production, testing, reporting, analysis, and campaign management
- Evaluate and relaunch channels such as Snapchat and AppLovin and test new acquisition approaches
- Help define Paid Social’s contribution to wider Growth Team goals
- Stay ahead of platform changes, privacy and measurement updates, and industry trends
Requirements
What you’ll need- 3+ years of experience in performance, growth, or user acquisition marketing
- Strong hands-on expertise in Meta and TikTok Ads; X Ads experience is a strong plus
- Experience managing high six- or seven-figure monthly budgets in a B2C environment
- Proven track record of scaling paid social profitably through data-driven strategy, creative testing, and budget management
- Experience in experimentation, incrementality thinking, and full-funnel optimization from impression to purchase
- Solid understanding of mobile app measurement, including MMPs such as AppsFlyer and Adjust, SKAN, and conversion APIs
- Hands-on experience using AI tools to optimize marketing workflows
- Commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities
- Strong ownership, communication, and collaboration skills
- Fluency in English
- Ability to drive results independently
- Experience with Snapchat Ads, AppLovin, or other mobile and programmatic UA channels is a bonus
- Experience running global campaigns across diverse markets is a bonus
- Experience in mobile apps, travel, or consumer subscription and e-commerce products is a bonus
Benefits
Comp & perks- training, mentorship, and room to grow
- extra vacation days, sick days, and time off when life calls
- private health insurance in Lithuania and Poland — fully covered
- free subscriptions to Calm, Headspace, and Mindletic
- resilience and mindfulness trainings
- in-house gyms, sport cards, online workouts, and personal guidance
- company-wide trip abroad
- work from wherever keeps you in the zone
- gifts for birthdays, weddings, and new family members
- children’s summer camps and schedule flexibility
- team building and company events
- access to Vilnius HQ facilities including coffee bar, open gyms, kids’ room, music room, and massage chairs