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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B PPC strategies that align with business objectives, leveraging data analysis and AI-powered tools to optimize performance and drive revenue growth. Proven ability to lead and mentor a team while collaborating effectively across various departments.
Highest-signal resume keywords
B2B PPC Strategy DevelopmentBudget Management Across ChannelsPerformance Analysis and OptimizationTeam Leadership and MentoringAI-Powered Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC ManagementPerformance AnalysisBudget AllocationExperimentation and OptimizationData-Driven Decision Making
Soft Skills
CollaborationIndependent WorkMentoring
Tools & Technologies
AI-Powered Tools
Industry Keywords
B2B MarketingCustomer AcquisitionPipeline GrowthRevenue GrowthMulti-Market Initiatives
About the role
Key responsibilities & impact- Own the overall strategy and direction of the PPC team
- Oversee execution of B2B multi-market PPC initiatives for NordPass and NordStellar
- Translate business goals into scalable acquisition strategies driving pipeline, revenue, and efficient customer acquisition
- Manage and allocate acquisition budgets across channels
- Analyze performance data, identify trends, generate insights, and improve acquisition efficiency
- Drive experimentation and optimization across bidding strategies, audiences, keywords, creatives, and funnel performance
- Manage a team of 4 PPC Specialists
- Collaborate with Creative, Analytics, Product, and Sales teams
- Identify growth opportunities, risks, and optimization areas
- Leverage AI-powered tools and industry trends to improve performance and decision-making
- Report directly to the Growth Team Lead
Requirements
What you’ll need- Own the PPC roadmap and direction, aligning with business OKRs and proactively identifying growth opportunities and risks
- Experience overseeing multi-market B2B PPC initiatives that drive scalable pipeline and revenue growth
- Experience managing and allocating acquisition budgets across channels
- Rigorous performance analysis to optimize spend and ROI
- Experience driving continuous experimentation across bidding, creative, and funnel performance
- Experience leveraging AI-powered tools and industry trends
- Experience leading and mentoring a team of 4 PPC Specialists
- English proficiency
- Ability to work independently and collaborate effectively across global teams
Benefits
Comp & perks- Training, mentorship, and room to grow
- Extra vacation days, sick days, and time off when life calls
- Private health insurance in Lithuania and Poland, fully covered
- Free subscriptions to Calm, Headspace, and Mindletic
- Resilience and mindfulness trainings
- In-house gyms, sport cards, online workouts, and personal guidance
- Company-wide trip abroad
- Work from wherever keeps you in the zone
- Gifts for birthdays, weddings, and new family members
- Children’s summer camps and schedule flexibility
- Team building and company events
- Access to Vilnius HQ amenities including coffee bar, gyms, kids’ room, music room, and massage chairs