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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strategic leadership in PPC initiatives, focusing on B2B multi-market acquisition strategies, budget management, and performance optimization. Proficient in leveraging AI-powered tools and collaborating across teams to drive growth and efficiency.
Highest-signal resume keywords
PPC Strategy DevelopmentB2B Acquisition ManagementBudget AllocationPerformance AnalysisTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC ManagementPerformance AnalysisROI OptimizationBidding Strategy ExperimentationFunnel Performance Optimization
Soft Skills
Strategic LeadershipCollaborationMentoring
Tools & Technologies
AI-Powered Tools
Industry Keywords
B2B MarketingCustomer AcquisitionGrowth StrategyMulti-Market Initiatives
About the role
Key responsibilities & impact- Own the overall strategy and direction of the PPC team
- Oversee execution of B2B multi-market PPC initiatives for NordPass and NordStellar
- Translate business goals into scalable acquisition strategies driving pipeline, revenue, and efficient customer acquisition
- Manage and allocate acquisition budgets across channels
- Analyze performance data, identify trends, generate insights, and improve acquisition efficiency
- Drive experimentation and optimization across bidding strategies, audiences, keywords, creatives, and funnel performance
- Manage a team of 4 PPC Specialists
- Collaborate with Creative, Analytics, Product, and Sales teams
- Identify growth opportunities, risks, and optimization areas
- Leverage AI-powered tools and industry trends to improve performance and decision-making
- Report directly to the Growth Team Lead
Requirements
What you’ll need- Strategic leadership of PPC roadmap and direction aligned with business OKRs
- Experience overseeing multi-market B2B acquisition initiatives
- Experience managing and allocating acquisition budgets across channels
- Rigorous performance analysis and ROI optimization
- Experience with continuous experimentation across bidding, creative, and funnel performance
- People management experience leading and mentoring a team of 4 PPC Specialists
- Ability to leverage AI-powered tools and industry trends
- English proficiency
- Ability to work independently and collaborate effectively across global teams
Benefits
Comp & perks- Training, mentorship, and room to grow
- Extra vacation days, sick days, and time off when life calls
- Private health insurance in Lithuania and Poland, fully covered
- Free subscriptions to Calm, Headspace, and Mindletic
- Resilience and mindfulness trainings
- In-house gyms, sport cards, online workouts, and personal guidance
- Company-wide trip abroad
- Work from wherever keeps you in the zone
- Gifts for birthdays, weddings, and new family members
- Children’s summer camps and schedule flexibility
- Team building and company events
- Access to Vilnius HQ Cyber City facilities, including coffee bar, gyms, kids’ room, music room, and massage chairs