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Social Media Strategist – Mid-Senior
Nord Security. Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy and execution, with a focus on full-funnel messaging and performance analysis across platforms like LinkedIn and Reddit. Proven ability to produce user-generated content and adapt strategies based on data-driven insights.
Highest-signal resume keywords
Social Media StrategyFull-Funnel MessagingUser-Generated Content ProductionGoogle AnalyticsPaid Social Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media Content StrategyContent Performance AnalysisB2B MarketingPerformance CreativeContent Calendar ManagementAudience Engagement TrackingCopywriting EvaluationData-Driven IterationUGC Content ProductionMessaging Simplification
Soft Skills
Proactive CommunicationTime ManagementAnalytical SkillsResilienceCollaboration
Tools & Technologies
Google AnalyticsGoogle AdsSEOWebflowOutsourced Creator Platforms
Industry Keywords
Digital MarketingAgency BackgroundGlobal AudiencesLinkedInRedditTikTok
About the role
Key responsibilities & impact- Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels
- Plan content directions, topics, and angles while maintaining consistent brand identity across channels
- Adapt product features into full-funnel messaging for top, middle, and bottom of funnel
- Collaborate with the paid social team to analyze ad/content performance, evaluate creatives, and plan data-driven iterations
- Produce weekly UGC content at scale through outsourced creator platforms
- Brief copywriters and evaluate copy/material against channel and funnel requirements
- Plan and oversee social media content calendars and deliverables with design and content teams
- Track and analyze content performance and audience engagement, adjusting strategy when goals are not met
- Align social media goals with relevant teams and leadership
Requirements
What you’ll need- 3+ years of experience in social media strategy/execution for global audiences
- B2B experience is a plus
- Ability to build full-funnel messaging flows from a single product feature
- Experience with or strong understanding of paid social and performance creative
- Proven experience with LinkedIn and Reddit
- TikTok experience is a strong plus
- Experience producing UGC content via outsourced platforms is a plus
- Excellent spoken and written English
- Ability to simplify complex ideas and tailor messages to different audiences
- Strong analytical skills
- Working knowledge of Google Analytics
- Google Ads, SEO, and Webflow familiarity is a plus
- Digital marketing or agency background is a significant plus
- Strong time management and ownership
- Proactive and clear communication
- Resilience in a fast-paced environment
- Ability to work from the Vilnius or Kaunas office 3 times per week
Benefits
Comp & perks- Training, mentorship, and room to grow
- Extra vacation days, sick days, and time off when life calls
- Fully covered private health insurance in Lithuania and Poland
- Free subscriptions to Calm, Headspace, and Mindletic
- Resilience and mindfulness trainings
- In-house gyms, sport cards, online workouts, and personal guidance
- Company-wide trip abroad
- Work from wherever keeps you in the zone
- Gifts for birthdays, weddings, and new family members
- Children’s summer camps and schedule flexibility
- Team building and company events
- Access to Vilnius HQ facilities including coffee bar, open gyms, kids’ room, music room, and massage chairs