Associate Brand Manager

Nordic Naturals

. Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities .

Posted 10/7/2026full-timeRemote • United StatesMid-Level💰 $103,000 - $119,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and product marketing, with a strong focus on portfolio growth strategies, new product innovation, and cross-functional team leadership. Proficient in analyzing market data and consumer insights to drive effective marketing initiatives and product commercialization.

Highest-signal resume keywords

Brand ManagementProduct InnovationCross-Functional Team LeadershipSyndicated Market Data AnalysisIntegrated Marketing Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio Growth StrategiesProduct Lifecycle ManagementStage-Gate Innovation ProcessSKU RationalizationPricing StrategyMarket Trend AnalysisProduct PositioningLaunch PlanningConsumer ResearchData Analysis

Soft Skills

Strong Analytical SkillsExcellent Interpersonal SkillsCommunication SkillsOrganizational SkillsCreative Judgment

Tools & Technologies

MS OfficeAdvanced ExcelPowerPointSPINSCircanaNielsen

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

Dietary SupplementCPGConsumer InsightsRetailer Marketing ProgramsGo-To-Market Execution

About the role

Key responsibilities & impact

Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities
Analyze syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop recommendations
Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management
Develop new product concepts from ideation through commercialization using the stage-gate innovation process
Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution
Drive product renovation initiatives, including reformulations, packaging enhancements, retailer exclusives, and line extensions
Identify consumer insights, market trends, and whitespace opportunities to inform innovation and portfolio growth
Partner with Brand Managers and agency partners on integrated marketing campaigns, creative assets, and media plans
Contribute to annual brand plans, promotional calendars, and retailer marketing programs
Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels
Ensure marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility
Adapt to evolving business priorities and contribute wherever needed to achieve team objectives

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field required; MBA preferred
3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management
Strong analytical skills
Experience supporting new product innovation and stage-gate commercialization processes
Strong creative judgment and experience supporting integrated marketing campaigns
Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track
Excellent interpersonal, communication, and presentation skills
Strong organizational skills with the ability to manage multiple projects simultaneously
Proficiency with MS Office and advanced Excel and PowerPoint skills
Dietary supplement or CPG experience preferred
Experience with syndicated market data such as SPINS, Circana, or Nielsen preferred
Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed