Director of Web Marketing – Retention

Nordic Naturals

. Develop and execute the overall web marketing strategy aligned with business and brand goals .

Posted 10/16/2026full-timeRemote • California • United StatesLead💰 $165,000 - $188,000 per yearWebsite

Core Competencies

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Core Competencies

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Demonstrates expertise in developing and executing web marketing strategies that enhance consumer engagement and drive conversion. Proficient in leveraging data analytics to optimize performance and inform strategic decisions in direct-to-consumer environments.

Highest-signal resume keywords

Digital Marketing StrategyWeb Content StrategySEO PrinciplesE-Commerce MarketingDirect-To-Consumer Platforms

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingConsumer Data AnalysisUX Best PracticesWeb AnalyticsEmail MarketingSearch MarketingMobile App MarketingAffiliate MarketingSubscription Business StrategyPerformance Marketing

Soft Skills

LeadershipAnalytical ThinkingCollaborationCommunicationIntellectual Curiosity

Tools & Technologies

Google AdsKlaviyoShopifyWeb Analytics ToolsSocial Media Marketing Platforms

Industry Keywords

E-CommerceDirect-To-ConsumerConsumer JourneyBrand MarketingSite Merchandising

About the role

Key responsibilities & impact

Develop and execute the overall web marketing strategy aligned with business and brand goals
Own the web role in the consumer journey from awareness to advocacy
Partner with Performance Marketing, Brand Marketing, Creative, IT, agencies, and other internal and external partners on cohesive campaigns and messaging
Optimize plans and performance based on agreed-upon KPIs
Oversee web content strategy, including landing pages, PDPs, campaign hubs, and educational content
Optimize site merchandising, messaging, and CTAs to drive conversion
Build and expand content aligned with brand guidelines
Improve consumer loyalty and lifetime value; report monthly KPIs including subscriber rate, churn, basket size, trial, average order, and sales growth
Partner with IT on technology-stack needs and help determine appropriate systems
Partner with the corporate PMO team to manage web projects and report progress to executive leadership
Partner with Brand to optimize performance on key product lines and SKUs
Set the five-year vision for the DTC ecosystem, including web, loyalty, retention, and lifestyle-brand initiatives
Stay current on trends and innovations in direct-to-consumer web sales and continually learn adjacent techniques to improve cross-department collaboration

Requirements

What you’ll need

8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data
3+ years of direct leadership experience
Deep understanding of UX best practices, web content strategy, & digital merchandising
Strong knowledge of SEO principles & web analytics tools
Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate
Experience with direct-to-consumer platforms required
Intellectual curiosity and rigorous analytical experience; ability to use data to build a business case and e-commerce marketing plan
Experience developing marketing strategy in a subscription business
Experience with Google Ads and social media marketing platforms
Experience with Klaviyo, Shopify, etc.