Senior DTC Web Marketing Manager

Nordic Naturals

. Contribute to Nordic Naturals’ holistic DTC strategy by building strategic web and CRM plans, preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and developing strategy materials .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $125,000 - $156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Shopify storefront operations and optimizing B2C digital marketing strategies through data analysis and technical integration. Proficient in leveraging analytics tools to enhance consumer engagement and conversion rates.

Highest-signal resume keywords

Shopify ManagementGA4 ReportingGoogle Tag ManagerA/B TestingHTML/CSS/JavaScript

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Shopify PlusData AnalysisConversion Rate OptimizationTechnical Workflow ManagementE-commerce Marketing Strategy

Soft Skills

CollaborationIntellectual CuriosityAnalytical Thinking

Tools & Technologies

Google Search ConsoleKlaviyoGoogle AdsHotjarProject Management Tools

Industry Keywords

DTC StrategyB2C MetricsConsumer Landing PagesPromotional CalendarsSubscription Business

About the role

Key responsibilities & impact

Contribute to Nordic Naturals’ holistic DTC strategy by building strategic web and CRM plans, preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and developing strategy materials
Oversee day-to-day Shopify storefront operations, including the digital product catalog, promotional calendars, and product collection structures
Build, update, and optimize consumer landing pages, homepages, and product description pages
Optimize on-site search, filtering, and navigation for the B2C shopping journey
Research, vet, recommend, and organize native and third-party Shopify Apps
Ensure technical integration among the storefront, development teams, and CRM/email marketing tools such as Klaviyo
Monitor technical site health, indexing errors, and mobile responsiveness using Google Search Console and other web management tools
Administer website tags, marketing pixels, and triggers through Google Tag Manager
Configure consumer event tracking, audience segments, and checkout conversion funnels in GA4
Review, interpret, and share weekly/monthly dashboards for traffic, CVR, AOV, CAC, LTV, and other B2C metrics
Formulate and execute a data-backed CRO roadmap
Deploy, run, and report on A/B and multivariate tests
Use Hotjar heatmaps and session recordings to identify and remove purchase-funnel bottlenecks
Oversee cross-functional tasks with marketing, creative, and external development partners
Track site updates, bug fixes, and feature launches using project management tools from discovery through final QA
Coordinate storefront updates with paid advertising campaigns and inventory cycles

Requirements

What you’ll need

Bachelor’s degree in business Analytics, Information Technology, or a related field
3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments
Proficiency over GA4 reporting and configuration
Advanced understanding of custom tracking setups using Google Tag Manager
Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values
Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment
Knowledge of HTML, CSS, and basic JavaScript/Liquid syntax
Intellectual curiosity and rigorous analytical experience; ability to use data to build a business case and e-commerce marketing plan
Experience developing marketing strategy in a subscription business
Experience with Google Ads and social media marketing platforms
Experience with Klaviyo and Shopify
Ability to perform essential functions satisfactorily, with or without reasonable accommodation