Senior Manager, Consumer Insights

Nordic Naturals

. Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $159,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Consumer Insights and Market Research, leveraging qualitative and quantitative methodologies to drive strategic business decisions and innovation in the CPG and wellness sectors. Proven ability to collaborate with cross-functional teams and translate consumer data into actionable insights.

Highest-signal resume keywords

Consumer Insights ManagementQualitative And Quantitative ResearchData Analysis And StorytellingCross-Functional CollaborationMarket Research Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Focus GroupsEthnographiesSurvey DesignConjoint AnalysisData Syndication ToolsVolumetric ForecastingConcept TestingA/B TestingConsumer SegmentationBrand Positioning

Soft Skills

Creative ThinkingAnalytical SkillsInfluencing Without AuthorityPresentation SkillsConsumer-Centric Mindset

Tools & Technologies

IRINielsenSPINS

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree In MarketingMBA

Industry Keywords

CPGWellnessFood & BeverageDietary SupplementsOmnichannel Environments

About the role

Key responsibilities & impact

Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation
Track wellness behaviors, occasion-based triggers, and unmet consumer needs
Translate raw data and research findings into actionable business strategies, brand positioning refinements, and innovation concepts
Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard
Identify white-space opportunities across categories, formats, benefits, life stages, and channels
Support cross-functional innovation steering processes and ideation workshops with consumer data and guardrails
Partner with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel
Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research
Develop in-market pilot testing and rapid A/B learning frameworks with Retail, Performance Marketing, and E-Commerce teams
Lead post-launch learning loops by synthesizing consumer feedback and reviews to optimize offerings and inform pipeline decisions
Serve as a strategic insights partner to omnichannel teams including DTC, Amazon, Retail, Professional, and International
Create visual, digestible, and impactful presentations for stakeholders at all organizational levels
Foster a culture of consumer-centricity across internal departments

Requirements

What you’ll need

10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories
Deep expertise in qualitative and quantitative research methodologies, including focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools such as IRI/Nielsen/SPINS
Strong understanding of consumer journeys across omnichannel environments, including Amazon, DTC, traditional retail, and professional channels
Exceptional analytical and storytelling skills
Proven ability to blend creative thinking with data-driven commercial rigor
Proven track record of partnering with and influencing cross-functional Product, Marketing, and Sales teams without direct authority
Bachelor’s degree required
Advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA highly preferred