Senior Manager, Shopper Marketing

Nordic Naturals

. Develop the consumer 'path to purchase' brand framework, translating shopper insights and segmentation into actionable, retailer-specific strategies .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing retail marketing strategies, leveraging shopper insights to enhance brand performance across various channels. Proficient in managing budgets, tracking KPIs, and creating compelling customer-facing materials to drive sales growth.

Highest-signal resume keywords

Retail Marketing StrategyPath To Purchase ExpertiseShopper Insights AnalysisBudget ManagementConsumer-Packaged Goods Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Shopper Marketing InitiativesRetail Media StrategyKPI TrackingData AnalysisAsset Management

Soft Skills

CollaborationStrategic PlanningCross-Functional Alignment

Tools & Technologies

Amazon.com

Industry Keywords

VitaminsMineralsSupplementsConsumer-Packaged GoodsFDMNaturalCostcoE-tail

About the role

Key responsibilities & impact

Develop the consumer 'path to purchase' brand framework, translating shopper insights and segmentation into actionable, retailer-specific strategies
Act as the primary Marketing partner to Sales, establishing brand-led retail strategy and tactics
Collaborate with sales to outline retailer/channel prioritization matrix
Develop and deploy support playbooks for product launches, distribution expansion, and velocity acceleration
Build customer-facing materials and selling stories for key retailer meetings
Design and execute shopper marketing initiatives across brand activations, retailer moments, and seasonal consumer relevance
Lead conversion strategies across digital and physical retail touchpoints
Own retail media strategy, investment, and execution across retailer platforms
Leverage shopper journey insights to drive basket build and new-to-brand consumer acquisition
Own retail content and PDP strategy, including asset management and optimization on Amazon and .com
Define and track KPIs across digital and physical activations
Translate data into retail-specific “Healthspan” storytelling
Manage budgets to maximize strategic impact

Requirements

What you’ll need

Ability to initiate marketing-led, strategy-first annual planning processes for retail
Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels
Proven track record of building internal capabilities to improve sales support and cross-functional alignment
Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is highly preferred
Bachelor’s degree in Marketing, Business, or a related field