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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in delivering social-first content across multiple platforms, including video production and editing, with a strong command of Adobe Creative Suite and generative AI tools. Proven ability to direct on-camera talent and maintain brand voice while collaborating cross-functionally to meet business needs.
Highest-signal resume keywords
Social-First Content ProductionAdobe Creative Suite FluencyOn-Camera DirectionGenerative AI Tools KnowledgeCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent ProductionNative Social EditingLighting and Audio CaptureStatic Layout Design
Soft Skills
Decision QualityAction OrientedCultivates InnovationCustomer FocusCommunicates Effectively
Tools & Technologies
Adobe Premiere ProAdobe PhotoshopAdobe LightroomAdobe After EffectsCapCutFigmaCanvaSproutGenerative AI Tools
Industry Keywords
Social MediaContent StrategyBrand VoiceInfluencer CollaborationTrend Analysis
About the role
Key responsibilities & impact- Deliver social-first content end-to-end for Nordstrom Rack channels
- Concept, produce, shoot, and edit native content across Reels, Carousels, TikToks, Threads text-only formats, YouTube Shorts, and Pinterest pins
- Partner with the Senior Content Producer on Tier 3 always-on output
- Support Tier 1 and Tier 2 campaign production when applicable
- Produce mid-fi static images, short-form videos, and text-only formats with a high level of craft
- Translate real-time trends into an intentional point of view on Nordstrom Rack channels
- Capture in-store content with iPhone and mirrorless rigs and edit on-device and in-app for same-day publishing
- Direct on-camera talent, including influencers and internal creators, on set, on the street, and on the fly
- Maintain Rack's editorial voice across formats and platforms
- Deliver copy and supers that convey the brand personality
- Drive adoption of generative AI tooling for content production, ideation, and variant generation
- Contribute to the Rack editorial point of view and provide feed insights to the Rack Social Strategist
- Operate against trend cycles, drops, and store moments
- Collaborate cross-functionally to manage product priorities, messaging, promotions, and business needs within content
Requirements
What you’ll need- Bachelor's degree in marketing, communications, film, design, or related field — or equivalent demonstrated experience
- 5–7 years delivering social-first content end-to-end at a brand, publisher, or agency
- Adobe Creative Suite fluency: Premiere Pro, Photoshop, Lightroom, After Effects
- Native social editing on CapCut and Edits
- iPhone and mirrorless shooting in-store; lighting and audio capture in dynamic environments
- On-camera direction and casting craft
- Figma, Photoshop and Canva for static layouts
- On-the-fly capture and edit-on-device craft
- Sprout or native schedulers
- Working knowledge of generative AI tools (Firefly, Runway, ElevenLabs)
- Demonstrated competencies: Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively
Benefits
Comp & perks- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
- 401k
- Medical/vision/dental/life/disability insurance options
- PTO accruals
- Holidays
- Performance-based incentives/bonuses may be available
