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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and executing comprehensive social media strategies across multiple platforms, with a focus on performance metrics and team leadership. Proficient in editorial planning, content creation, and leveraging social listening tools to drive brand engagement and growth.
Highest-signal resume keywords
Social Media Marketing StrategyTeam LeadershipContent CreationSocial Listening ToolsKPI Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media MarketingEditorial PlanningContent ProductionPerformance MetricsBrief-WritingTrend AnalysisPlatform ReportingAI ToolingScheduling ToolsBrand Health Measurement
Soft Skills
Strategic MindsetDrives ResultsBuilds Effective TeamsDevelops TalentCustomer Focus
Tools & Technologies
SproutNectarGWIArchiveBrandwatch
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Social StrategyBrand ExpressionEngagementShare of VoiceContent CreatorsEmerging PlatformsHigh-Volume ContentPaid Social LeadershipOrganic StrategyNordstrom
About the role
Key responsibilities & impact- Own Nordstrom & Beauty social strategy end-to-end, including editorial point of view, content tiers, platform priorities, and brand expression
- Coordinate organic strategy across Nordstrom, Beauty, and Rack banners
- Drive performance creative strategy with paid social leadership
- Filter social listening signals into a selective trend agenda for Content Creators
- Own strategic social KPIs: growth, engagement, share of voice, and brand health
- Build and develop a high-performing Brand Social team
- Partner with PR, Site, Search, Merch, and Marketing leadership
- Drive editorial planning and brief-writing with agency partners
- Identify and scale emerging platform opportunities, formats, and AI tooling
Requirements
What you’ll need- Bachelor's degree from an accredited college
- 8–12 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
- Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others
- Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch
- Knowledge of social platform reporting, KPIs, benchmarks, and success measurement
- Strong brief-writing and editorial planning skills
- Proven track record producing high-velocity, high-volume content at scale
- Demonstrated competencies: Strategic Mindset, Drives Results and Purpose, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus
- Must be available to work in office at Nordstrom corporate headquarters a minimum of 4 days/week
Benefits
Comp & perks- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
- Performance-based incentives/bonuses may be available
- 401k
- PTO accruals
- Holidays
- Benefits eligibility based on location, job level, classification, and length of employment
