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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing Account-Based Marketing (ABM) campaigns, with a strong focus on generating and qualifying opportunities within the IT services and software engineering sectors. Proficient in leveraging data-driven insights to optimize marketing strategies and track funnel metrics.
Highest-signal resume keywords
Account-Based Marketing (ABM) CampaignsBusiness Development ExperienceTechnical Fluency in Cloud, Data, AIMeeting Booking with Senior BuyersAdvanced English Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DesignOpportunity QualificationCRM ManagementA/B TestingEmail Sequence WritingLinkedIn Content CreationLanding Page DevelopmentDirect Mail CoordinationEvent Invitation WritingFunnel Metrics Tracking
Soft Skills
Data-Backed Decision-MakingTest-and-Learn Mindset
Tools & Technologies
CRM SoftwareEmail Marketing ToolsSocial Media PlatformsWebinar SoftwareIntent-Based Advertising Tools
Industry Keywords
IT ServicesSoftware Engineering ServicesDigital ConsultingMid-Market CompaniesEnterprise Companies
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Design and execute strategies to attract new opportunities and relevant connections for Nortal in the US
- Build and maintain tiered target account lists with sales leadership
- Research priority accounts, business priorities, technology stacks, triggers, and buying committees
- Create ABM campaign concepts with tailored messaging, offers, and calls to action
- Write and launch email sequences, LinkedIn content, landing pages, direct mail, and event invitations
- Coordinate campaigns across email, LinkedIn, paid social, intent-based advertising, webinars, and events
- Generate and qualify opportunities against targets
- Prospect VP, C-level, and senior IT and digital leaders at mid-market and enterprise companies
- Book and qualify discovery meetings, then hand them over with full context
- Maintain clean CRM records
- Run A/B tests on messages, offers, and channels; report results and share learnings
- Own results from first touch through handoff to the new business team
Requirements
What you’ll need- 3+ years in business development, SDR/BDR, or demand generation roles
- At least 2 years in IT services, software engineering services, or digital consulting
- Hands-on experience designing and running ABM campaigns
- Track record of booking meetings with senior buyers at US enterprises
- Test-and-learn mindset and data-backed decision-making
- Technical fluency in cloud, data, AI, software development, and nearshore delivery
- Comfort tracking funnel metrics and conversion rates
- Advanced English level required
Benefits
Comp & perks- Remote work with a LATAM team
- No micromanagement; autonomy
- People Care team support with time off and wellness
- Competitive USD salary
- Full remote work
- Coworking spaces across LATAM
- Paid time off under your country's rules, at full salary
- National holidays
- Sick leave
- Yearly refundable health and well-being credit
- Birthday day off
- Coffee breaks, tech talks, and games