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Northern Trust

Senior Performance Marketing Strategist

Northern Trust

. Set paid media strategy across Google and Meta and determine when additional channels should be included .

Posted 10/17/2026full-timeRemote • CanadaSenior💰 CA$80,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing paid media strategies across platforms like Google and Meta, with a strong focus on optimizing campaigns for CPA, ROAS, and lead quality. Proven ability to coach junior team members and collaborate effectively with cross-functional teams to drive growth and maximize return on investment.

Highest-signal resume keywords
Paid Media StrategyGoogle Ads ExpertiseMeta Ads ExpertiseCampaign OptimizationBudget Allocation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign BuildingPerformance StrategyCross-Platform BudgetingTesting RoadmapsData Analysis
Soft Skills
Client AdvisingTeam CoachingCollaboration
Tools & Technologies
Google AnalyticsAI ToolsSEO Tools
Certifications & Qualifications
Google Ads CertificationGoogle Analytics Certification
Industry Keywords
CPAROASLead QualityIncremental ReturnGrowth Opportunities

About the role

Key responsibilities & impact
  • Set paid media strategy across Google and Meta and determine when additional channels should be included
  • Build, optimize and report on campaigns
  • Own cross-platform budget allocation to maximize incremental return
  • Optimize toward CPA, ROAS, lead quality and revenue
  • Build and run testing roadmaps across creative, audiences and bidding
  • Advise client marketing leaders, lead quarterly business reviews and shape growth plans
  • Coach junior strategists through reviews and development
  • Identify growth opportunities and build business cases for new platforms, channels or increased investment
  • Use and help shape AI tools for planning, analysis and reporting
  • Establish team best practices and lead platform strategy decisions
  • Collaborate with Account Management, SEO, design, lifecycle and measurement teams

Requirements

What you’ll need
  • 5+ years in paid media
  • 3+ years owning performance strategy for client accounts
  • Deep, hands-on expertise in Google Ads or Meta Ads
  • Hands-on experience planning, building and optimizing campaigns on the other platform
  • Track record of shifting budget across platforms and proving impact on business results
  • Confidence advising senior client stakeholders and standing behind recommendations
  • Experience coaching junior team members and reviewing their work
  • Experience with TikTok, Reddit, Pinterest, Snap or LinkedIn is a bonus
  • Google Ads and Google Analytics certifications are an asset

Benefits

Comp & perks
  • Profit sharing
  • RRSP matching
  • Flexible work
  • Health spending account
  • Wellness and fitness programs
  • Home office allowance
  • Full benefits package
  • Professional training and ongoing development
  • Remote, hybrid or in-office work options
  • Real paths forward into people leadership, performance strategy, or measurement roles