Senior Director, Social Media

Northwestern Mutual

. Build Northwestern Mutual’s social brand and presence .

Posted 11/12/2026full-timeUnited StatesSenior💰 $130,800 - $196,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, crisis management, and community engagement, with a strong focus on brand reputation and influencer management. Proven ability to lead teams, develop talent, and execute integrated marketing campaigns effectively.

Highest-signal resume keywords

Social Media StrategyCrisis Management ProtocolsInfluencer ManagementAnalytical ThinkingStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media AnalysisCampaign ReportingBrand Health MeasurementBudget ManagementCommunity Management Strategy

Soft Skills

Exceptional Verbal CommunicationExceptional Written CommunicationOrganizational SkillsAdaptive CommunicationTalent Development

Industry Keywords

Enterprise Social MediaDigital LandscapeBrand EngagementCustomer-Centric MindsetMarket Knowledge

About the role

Key responsibilities & impact

Build Northwestern Mutual’s social brand and presence
Lead long-term strategy and daily management of enterprise social media across corporate, consumer, and field audiences
Lead social media activation for integrated marketing campaigns from strategy through execution
Oversee community management strategy and proactive brand engagement
Lead reputation strategy on Reddit, including community participation, issue monitoring, and timely engagement
Partner with communications, legal, compliance, customer service, and other internal teams on reputation risks and responses
Serve as a key member of the internal crisis escalation team and manage internal and external crisis response partners
Lead enterprise influencer strategy and manage the team executing influencer plans
Support social media strategy for financial advisors and the field force
Lead social content strategy and asset creation aligned with brand visual aesthetic and tone of voice
Oversee budgets and reporting for social channel investment decisions
Drive social media analysis, campaign reporting, and brand health measurement

Requirements

What you’ll need

Bachelor’s degree in a related field
Minimum of 12 years of relevant experience, agency or client side
Deep working knowledge of social media channels and enterprise-level social media strategy
Understanding of the changing digital landscape and emerging channels, trends, and examples
Experience with crisis management protocols
Exceptional verbal and written presentation skills
Experience leading people, managing and cultivating junior staff, and collaborating with agency partners and contractors
Demonstrated experience developing direct reports and influence-managing matrixed teams
Exceptional organizational skills and flawless execution of tactical plans
Strategic vision and planning skills
Customer, market, and ecosystem knowledge
Business influence and stakeholder collaboration skills
Adaptive communication skills
Analytical thinking, quantitative data analysis, problem-solving, and business acumen
Talent development and succession planning skills
Customer-centric mindset